How good is MICA, Ahmedabad in terms of ROI, learning experience and campus life?

Since you have specifically mentioned the aspects on which you want info, I will go straight to the point.

Learning experience: The pedagogy and curriculum are industry relevant and are updated on a yearly basis. The students are taught about Marketing from Day one covering all the arenas. It’s the relevancy and well-structured nature of the curriculum combined with excellent pedagogy that gives the students of MICA an edge over other students of B schools like IIMs during internships 

The course is specially designed for Marketing enthusiasts. The students win many corporate and B-school competitions like Mahindra War Room, HUL Lime, etc. owing to the institute's specialization in Marketing. These competitions fill the gap between the theoretical and practical knowledge we gained in class.

Campus life: The MICA campus is one of the liveliest campuses across India. A student-driven committee organized fun events and kept the spirit alive on campus. We have football, cricket, Game of Thrones, and other movie screenings. Birthdays at MICA are celebrated with much fun. You will get a baggage of memories just in 2 months that will stay with you throughout your life.

ROI: MICA fees are not less given how coveted the course is. This year the fee was ?21 Lakh. The course is priced competitively but it is still not as high as the fees charged by private B Schools like NMIMS or IIMs. After interacting with a few alumni I got to know that most of them managed to repay their loans within 3-4 years. So overall the ROI is pretty good.

The highlights of MICA placements 2022 state an average CTC of INR 19 LPA and the highest CTC of INR 57.51 LPA. While a PGDM degree from MICA costs INR 21 Lakhs. So, the ROI depends on students and their capabilities.

MICA follows a unique pedagogy. From the first year, the course is focused on marketing. In the second year, there are specialized courses in Digital Marketing, Media Management, Brand Management. You will get to learn marketing concepts in specialized fields. The institute fosters creativity and innovation by providing freedom in terms of assignments and arts. 

MICA campus life offers an enviable experience. The campus is always abuzz with different activities. TED Talks, leadership workshops, sports tournaments, etc. take place around the academic year. MICANVAS is the annual marketing fest of MICA.