Bachelor of Business Administration [B.B.A] [Marketing] From York College of Pennsylvania

The Bachelor of Business Administration (B.B.A.) with a concentration in Marketing is designed to meet the needs of students planning a career in marketing.? The wide range of marketing courses and electives offered by the Graham School of Business mirrors the wide range of occupations open to the professional marketer.? Businesses employ individuals with skills and expertise in marketing as advertising copywriters, advertising strategists, brand mangers, global marketing strategists, logistics managers, market analysts, market researchers, merchandise managers, professional sales people, social media managers, retail buyers, retail store managers, sales managers, and a host of marketing support positions.