Bachelor of Science [B.S] [Business Administration - Marketing] From Bowie State University

Whether you want to excel at an established company or build your own business, our curriculum will show you how to develop effective marketing strategies that meet individual and organizational goals. Under the instruction of faculty who have years of global experience, you’ll learn how to target an audience, study its needs and create solutions that translate into sales. As a student, you will:

• Learn how to utilize price, products, promotion, planning and distribution to develop comprehensive marketing plans.
• Analyze complex business concerns and incorporate ethics into decision-making.
• Discover how culture, law and other social structures affect consumerism.
• Develop an appreciation of international marketing and global brand development.
• Understand the creative and technological aspects of advertising and promotion management.