Bachelor of Arts [B.A] (Advertising (Strategic Brand Management Specialization))
STEM Course
4 years
Full Time
On Campus
Field of Study:
$55,012/Yr
$55,012 /Yr
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $55012 (USD 55012) |
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2021 | $51789 (USD 51789) |
- Students must apply to both the major and a specialization concurrently. Students may apply to more than one area of specialization but will be admitted to only one. All SMU advertising students are required to take a core set of advertising courses that includes survey, society and ethics, consumer behavior, research, media, business communication, professional seminar, and campaigns.
- In addition, advertising majors must declare and complete a second major or a minor outside of advertising. Because SMU is in the center of a dynamic U.S. advertising market, many students participate in internships for course credit.
- The strategic brand management specialization prepares students to enter the world of advertising and marketing as account or brand managers, project managers, planners/strategists, consumer insight experts, event and promotion specialists, and new business developers.
- This specialization examines the approaches to management in advertising agencies and on the client side.
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Eligibility & Entry Requirement
Academic Eligibility:
- Applicants should have a high school degree from a recognized institution.
- Applicants should have a minimum high school course requirements:
- English
- Maths
- Social Science
- Science
- Foreign Language
Indian Students Eligibility:
- Applicants must have passed 12th grade from recognised institution with minimum course requirements:
- English
- Maths
- Social Science
- Science
- Foreign Language
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program.
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Scores Required
TOP Scholarships
| Scholarship name | Award amount | Eligibility |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
Key Resources for Your Study Abroad Journey
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| BrokerFish International student scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| QS scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based |
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