Bachelor of Arts [B.A] (Advertising (Digital Media Strategy))
STEM Course
2 years
Full Time
On Campus
Field of Study:
$55,012/Yr
$55,012 /Yr
- Marketing in the digital age means understanding when and where to communicate to consumers when they are going to be most receptive to your message and encourage them to share the messages.
- Students admitted to the specialization will learn to maximize consumers’ engagement with marketing messages using paid, owned and earned media to achieve this goal.
- The Digital Media Strategy specialization is a three to four semester (fall and spring terms only) sequence of classes that are referred to as the Foundation, the Practice, the Application and Capstone.
- Students must take these courses in sequence to finish the major in three to four semesters.
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Important Dates
| Event | Application Date |
|---|---|
| Fafsa/Css Application Deadline Round 2 | |
| Regular And Early Decision Application Deadline Round 2 | |
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $55012 (USD 55012) |
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2021 | $51789 (USD 51789) |
Eligibility & Entry Requirement
Academic Eligibility:
- Applicants should have a high school degree from a recognized institution.
- Applicants should have a minimum high school course requirements:
- English
- Maths
- Social Science
- Science
- Foreign Language
Indian Students Eligibility:
- Applicants must have passed 12th grade from recognised institution with minimum course requirements:
- English
- Maths
- Social Science
- Science
- Foreign Language
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program.
Scores Required
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| VueVille Future Technology Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Axol Science Scholarship | Scholarship per student$ 2,000/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored | |
| Chuan Ai Lu Engstrom Memorial Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| ASID Foundation Legacy Scholarships | Scholarship per student$ 4,000/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based | |
| YouAreWelcomeHere Scholarships | Scholarship per studentVariable Amount | Level Of StudyApprenticeship | TypeTuition-Fee-Waiver | |
| Innovation in Education Scholarship - La Tutors 123 | Scholarship per student$ 500/Yr$500 | Level Of StudyBachelor | TypeMerit-Based |
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Faculty, schools and campuses
Cox School of BusinessDallas, Texas
Important Dates
| Program | Important Dates |
|---|---|
| M.S Computer Science | Application Deadline For Fall Intake (15th May 2023) Application Deadline For Spring Intake (1st Sep 2023) |
| M.B.A | Application Deadline Round 3 (1st Mar 2023) Application Decision Deadline Round 3 (7th Apr 2023) Application Deadline Round 4 (2nd May 2023) Application Decision Deadline Round 4 (9th Jun 2023) Application Decision Deadline Round 2 (17th Feb 2024) |
| M.S Statistics and Data Analytics | Priority Application Deadline (15th Jan 2024) |
| M.S Management | Application Deadline Round 3 (1st Mar 2023) Application Deadline Round 4 (2nd May 2023) |
| M.S Business Analytics | Application Deadline Round 3 (1st Mar 2023) Application Deadline Round 4 (2nd May 2023) |
| J.D/M.B.A | Application Decision Deadline Round 4 (31st Mar 2023) Application Decision Deadline Round 3 (17th Feb 2024) Application Deadline Round 4 (21st Feb 2024) |
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