University of Arkansas Programs: Tuition fees, Ranking, Scholarships, Application Deadlines & Entry Requirements

Bachelor of Business Administration [B.B.A] [Marketing] From University of Arkansas

Little Rock, ArkansasLocation
UniversitySchool type
11624enrollment
Public

Bachelor of Business Administration [B.B.A] (Marketing)

4 years
Full Time
On Campus

Field of Study

$23,493/Yr

$23,493 /Yr
The knowledge, analytical skills, and technical expertise required of marketing professionals are emphasized. The curriculum also provides a solid foundation for students planning graduate study in marketing and business.Marketing majors are required to achieve a grade of C or greater in all courses required of their major; all majors must complete all required pre-business and professional business courses with an overall GPA of 2.0.

Students completing a marketing degree should accomplish the following educational objectives:

  • Develop an understanding of the role of marketing in the global economy and within individual organizations.
  • Develop an understanding of the ethical and social responsibilities of marketers.
  • Develop an understanding of the nature and methods of marketing management, including marketing organization, marketing strategy planning, the development of marketing plans and programs, and the implementation and control of marketing programs.
  • Develop an understanding of the nature of the marketing environment and the process of environmental analysis.
  • Develop an understanding of the nature of consumer and institutional buyer markets, including an understanding of consumer and institutional buyer behavior.
  • Develop an understanding of the process of market segmentation and finding target market opportunities.
  • Develop an appreciation of the value of marketing information and an understanding of the marketing research process for obtaining marketing information.

Eligibility & Entry Requirement

Academic Requirements:

  • Submit official secondary school transcripts with both original and English translations
  • Transcripts must be stamped or embossed by the issuing institution to confirm that they are original
  • Submit a certificate or diploma confirming graduation from secondary institution
  • Applicant should have completed following courses in secondary school: Studies of native language; English, Mathematics, social science, physical science/ natural science
  • Applicants should submit SAT/ACT scores
  • Submit English language proficiency test scores

English Language Requirements:

  • TOEFL: minimum 79 in iBT; 550 in PBT; 
  • IELTS: minimum 6.5
  • PTE: minimum 58


Scores Required

6.5 / 9

Avg. Score in

IELTS

80 / 120

Avg. Score in

TOEFL

58 / 90

Avg. Score in

PTE

Scholarship Grants & Financial Aids

NameScholarship Per StudentLevel of StudyType
SWE ScholarshipsScholarship per studentVariable AmountLevel Of StudyBachelorTypeMerit-Based
Young Women in Public Affairs AwardScholarship per student$ 4,000/Yr$4,000Level Of StudyBachelorTypeMerit-Based
BeArt Presets-Academic ScholarshipScholarship per student$ 2,000/Yr$2,000Level Of StudyBachelorTypeMerit-Based
VueVille Future Technology ScholarshipScholarship per student$ 1,000/Yr$1,000Level Of StudyBachelorTypeMerit-Based
Axol Science ScholarshipScholarship per student$ 2,000/Yr$2,000Level Of StudyBachelorTypeCompany-Sponsored
Chuan Ai Lu Engstrom Memorial ScholarshipScholarship per student$ 1,000/Yr$1,000Level Of StudyBachelorTypeMerit-Based


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