Bachelor [Marketing: Sustainable Pathways to Marketing] From West Virginia University

Marketing students are encouraged to participate in an internship after their first semester in the College. Internships are an extension of the learning experience and provide insights to the actual operations of organizations.

The Marketing Club offers professional and social programs to all students interested in marketing. Presentations by outside speakers offer information and personal contacts that are very helpful in career development.

Perhaps the biggest "hot button" issue confronting marketing is sustainability. The sustainability marketing orientation is a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. This involves analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4 Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. This track focuses its coursework on these topics.