Master of Arts [M.A] (Advertising and Marketing Communications)
Field of Study:
₹8.7 L/Yr
Only students providing valid contact details (E-mail and phone number) will be contacted by the university regarding their requests.
The master of arts (MA) degree in from Webster University is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field.
Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications.
Our degrees are theory and application based and are not intended to be production-oriented. Students interested in developing a creative portfolio or acquiring tactical production skills may wish to consider undergraduate course work in advertising.
Learning Outcomes
Successful graduates of this program will be able to:
- Utilize essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective.
- Determine appropriate advertising and marketing communications objectives, strategies, and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals.
- Develop strategic, multi-platform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies.
- Evaluate the effectiveness of a marketing communications plan to accomplish an organization's goals.
- Distinguish the influences of culture and international practices on global advertising and marketing communications.
Important Dates
Event | Application Date |
---|---|
Application Deadline For March Intake | |
Application Deadline For Summer Intake | |
Application Deadline For August Intake | |
Application Deadline For October Intake | Aug 15, 2024 |
Tuition Fees
Year | 1st Year Fees |
---|---|
Tuition Fees | ₹870345 (USD 10500) |
Eligibility & Entry Requirement
Academic Requirements:
- Applicant must have completed a bachelors degree in a relevant field of study from an accredited institute
- Submit official transcripts of all previous education completed
- Official transcripts should contain a list of all the courses completed, grades of all the coursework completed, credits, confirmation of graduation and degree conferred
- Submit an essay of 300-350 words describing why you want to study at the university
- Submit a resume highlighting your academic, professional and extracurricular activities
- Submit English Language Proficiency test requirements
English Language Requirements:
- TOEFL: minimum 80 in iBT; 550 in PBT
- IELTS: minimum 6.0
- Duolingo: minimum 110
- PTE” minimum score of 53
Scores Required
6.5 / 9
Avg. Score in
IELTS
80 / 120
Avg. Score in
TOEFL
53 / 90
Avg. Score in
PTE
Course Guides
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Scholarship Grants & Financial Aids
Name | Scholarship Per Student | Level of Study | Type | |
---|---|---|---|---|
updated Hubert H. Humphrey Fellowship Program updated | Scholarship per studentVariable Amount | Level Of StudyDoctorate | TypeMerit-Based | |
Go Clean Scholarship | Scholarship per student₹ 2.9 L/Yr$3,500 | Level Of StudyBachelor | TypeMerit-Based | |
Ellis R. Ott Scholarship for Applied Statistics and Quality Management | Scholarship per studentVariable Amount | Level Of StudyDoctorate | TypeMerit-Based | |
AAUW International Fellowships | Scholarship per studentVariable Amount | Level Of StudyDoctorate | TypeMerit-Based | |
Forktip Women’s- Innovation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
Gyandhan Scholarship | Scholarship per student₹ 1 L/Yr$1,222 | Level Of StudyMaster | TypeMerit-Based |
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