BBA Sales and Marketing, Syllabus, Course, Eligibility, Scope 2023

BBA in Sales and Marketing is a graduation course, its duration is three years. it has been divided into 6 semesters (one semester consists of 6 months). BBA in Sales and Marketing programs provide students with a foundational education in business and management principles, with coursework in Marketing, Economics, Market research and analysis, Customer service, Communications, Sales.

BBA Sales and Marketing: Course Highlights

Some of the highlights of the BBA Sales and Marketing course are mentioned below:

Course Level	Graduation
Full-Form	Bachelors of Business Administration
Duration	Three-years
Examination type	Semester-system
Eligibility	Must have passed 12th standard in a science stream with 55% of aggregate marks from a recognized board
Admission Process	Merit/ Entrance Exam
Course Fee	INR 1,00,000-7,00,000
Average Salary	INR 2,00,000- 20,00,000
Top Recruiting Companies	Yamaha Motor, Cisco, Asian Heart Institute, Zycus
Job Positions	Sales specialist, Assistant manager, Planning Executive, Marketing Executive, Business development manager
Recruiting Areas	Academic institutions, Automobiles Retail sectors, Telecommunication

Eligibility

BBA Sales and Marketing: Eligibility Criteria

The aspirants of this course need to fulfill the eligibility criteria. the eligibility criteria are:

Candidates must pass the 10+2 examination with a minimum of 50%- 60% of marks, from a central/ state recognized board.
The candidates must clear the entrance examination (if any), and obtain a score above the college cut-off

Admission Process

BBA Sales and Marketing: Admission Process

Admissions in Bachelor courses are also done through both merit and entrance exams.

Direct Admission

Candidates who are willing to get admission in this stream can apply to BBA Sales and Marketing colleges by both offline and online means.

You can either reach the official website of the institute or to this step admission office of the institute to fill the admission application form.
Fill the application form required and upload all the necessary documents which are asked in the form.
After completion of the process of application, go for counselling round and attend the personal interview round to get your desired college.

Entrance Exam Based Admission

Some of the colleges/ Universities admit their students based on their marks obtained in the 10+2 level examination. Other colleges/ Universities need the students to clear the entrance examination conducted by them, followed by a personal interview. Some of the Entrance Examinations are as follows:

GATA- Goenka Aptitude Test (GATA)
SPJET/SAT/ACT- SP Jain Entrance Test/ Scholastic Assessment Test/ American College
AIMA-UGAT-AIMA Under Graduate Aptitude Test
CET- Common Entrance Test

What are the top BBA Sales and Marketing Entrance Exams?

Exam name	Conducting body	Exam level	Mode of exam
GATA- Goenka Aptitude Test (GATA)	GD Goenka University	University level	Online
SPJET- SP Jain Entrance Test	SP Jain School of Global Management	University level	Online
AIMA-UGAT-AIMA Under Graduate Aptitude Test	AIMA	National level	Offline
CET- Common Entrance Test	NRA	State-level	Offline

BBA Sales and Marketing: Entrance Exam Preparation Tips

Divide your schedule: Studying without a deadline isn’t something that candidates can afford, therefore they must assign their days to certain topics and finish them within the deadline.
Keep your resources limited: It is a must for candidates to remain focused and having too many resources will only alleviate the stress. Therefore, they must research well and shortlist some resources for the study plan and stick to it. Remember, Candidates can’t cover everything from everywhere, therefore keep it simple and accurate.
Revision is the Key: Candidates should not keep revision for the last minute. They should keep revision sessions for regular intervals. They should make some crisp notes for the last minute reading and avoid unnecessary panic before the exam.

Why study?

Why study BBA Sales and Marketing?

This course helps students to learn how to use the marketing process, through which the organization plans, can control, analyze and implement programs.
The students should use these skills to develop and maintain beneficial exchanges with the targeted buyers. They understand the systematic and objective approach to the search and analysis of the solutions for the marketing problems.
They also get familiarized with the fundamental practices, and strategies of the planning approach, for managing and developing the retail marketing mix.
BBA in Sales and Marketing includes the principles of advertising from a business-planning framework, it surveys the advertising field from the marketing-advertising- planning framework.

BBA Sales and Marketing: Course Advantages

The BBA course offers its students an opportunity to have a deep look at all the possibilities to re-design the market processes, to make the strategies that will be environmentally sustainable.
It discusses the growing concern for the environment among Consumers, Shareholders, Employers, Supply chain members, Media, Non-profit organizations, Stakeholders. This course covers strategies that address Profitability, Product differentiation, Resources used in production, Brand reputation, Pricing, Distribution, Promotional strategy.
The primary goal of this course is to develop a thorough understanding of a more sustainable model of free-market capitalism.
It helps them to earn the maximum possible profit by using the current strategies, projects, and case studies, to examine the application of marketing processes in non-profit organizations particularly those addressing social issues relating to the environment, health, and community

Course Comparison

BBA Sales and Marketing: Course Comparison

Bachelor of Business Administration is an undergraduate degree in commerce and business administration which allows a student to derive fundamental knowledge of the core concept of business and its applications in the physical world. BBA is known to be a cornerstone for MBA aspirants.

See more: Top MBA Colleges in India

Course comparison between BBA Sales and Marketing and BBA (Human Resource Management) is listed below:

Course	BBA Sales and Marketing	Bachelors of Business Administration (Human Resource Management)
Duration	3 years	3 years
Eligibility	10+2 qualified candidates from any recognized Board with 50 - 60% aggregate	10+2 qualified candidates from any recognized Board with 50 - 60% aggregate
Admission process	Merit-based or Entrance-based	Direct Admission or Entrance Exam Based
Average annual fee	INR 1,000 to 2 lakhs	INR 2,000 - INR 5,00,000
Average annual salary	INR 2 to 10 lakhs	INR 4,00,000 – INR 10,00,000
Colleges	Chitkara university, Amity university, Lovely professional university, etc.	Shri Ram College of Commerce, Delhi., Lady Shri Ram College for Women, Delhi., Loyola College, Chennai., St. Xaviers College, Mumbai., Institute of Management-Christ University, Bangalore., etc.
Job profiles	Sales specialist, Assistant manager, Planning Executive, Marketing Executive, Business development manager	Sales specialist, Assistant manager, Planning Executive, Marketing Executive, Business development manager

Top Colleges

BBA Sales and Marketing: Top Colleges

Many colleges are offering this course in India. Some of the top colleges offering this course are listed below –

Name of the College/ University	Average Annual Fee
Chitkara university	INR 3,00,000
Amity university	INR 9,62,000
Suryadatta college of management	INR 1,80,000
RIMT university	INR 1,41,000
Lovely professional university	INR 1,78,000

BBA Sales and Marketing: College Comparison

College Comparison between Chitkara University, Amity University and LPU is given below:

Basis	Chitkara University	Amity University	LPU
Location	Punjab	Noida	Jalandhar
Average Annual Fee	INR 75,000	INR 20,460	INR 2.5 lakhs
Average Annual Placement Packages	INR 6.85 lakhs	INR 5 lakhs	INR 6.5 lakhs
Top Companies Visited	Yamaha Motor	Cisco	Asian Heart Institute, Zycus

BBA Sales and Marketing: Tips to get Best College

To get admission into a good college one needs to ensure that they have scored more than 90% at the Intermediate level.
Apart from this, most of the institutes provide admission to this course on the basis of entrance examinations, hence preparing well for the entrance exam is a must to do a job for an aspirant to get admission in the best college.

Note: Before shortlisting and selecting colleges finally, they must ensure to check the placement rate of the college, method of course delivery, admission system, and the financial aid offered there.

Syllabus

BBA Sales and Marketing: Syllabus

The BBA (Sales and Marketing course) is a three years course. This has been divided into six semesters. The semester wise syllabus of the course is given in tabulated form below.

Semester I	Semester II
English	Second Language
MS Office & IT	Principles and Practice of Management
Business Economics	Self-Awareness Personality Development
Financial Accounting	Cost and Management Accounting
Business Mathematics	Business Statistics
Indian Business Environment	Creativity and Innovation
Semester End Viva	Semester end Viva
Outbound Training (OBT)	Yoga
Semester III	Semester IV
Indian Heritage & Culture	Soft skills
Business Communication	Banking Theory & Practice
MS Excel	Organizational Behaviour
Human Resource Management	Sales and Distribution Management
Fundamentals of Entrepreneurship	Business Laws
Marketing Management	Financial Management
Social Project/Rural Project	Semester End Viva-Voce
Semester End Viva	Current Business Affairs (CBA)
Current Business Affairs (CBA)
Soft skills
BEC	-
Semester V	Semester VI
Business Plan Preparation	Financial Aspects of Entrepreneurship
Production & Operations Management	E-Commerce
Social Entrepreneurship	Business Simulation
Family Business Management	Families in Business
Consumer Behaviour	Customer Relationship Management
Logistics and Supply Chain Management	Advertising and Brand Management
Stock Market Operation	Insurance Management
Indian Financial System	Income Tax Law & Practice
Human Resource Development	Industrial Relations
Performance management	Employment Laws
Industrial Project Report & Viva-voce	Semester End Viva-Voce
Semester End Viva	Current Business Affairs
Current Business Affairs (CBA)
Soft skills

BBA Sales and Marketing: Important Books

Some of the important reference books are mentioned below:

Name Of The Book	Author
Sales management	C.L. Tyagi, ?Arun Kumar
Principles of Management	Mahajan J.P. & Mahajan Anupama
Sales and management	Tapan Panda, ?Sunil Sahadev

Job Prospects

BBA Sales and Marketing: Job Prospects

Candidates who have completed the BBA course, particularly in Sales and Marketing, are offered jobs that deal with the development of services and products of the business.

The candidates can work for the betterment of the business for which they work, by improving the public relations for a company, they make new and innovative strategies in order to increase sales through useful and creative incentives.

Some of the career options are:

Sales Specialist
Market Executive
Assistant Manager
Business Development Manager
Planning Executive

Job Position	Average Annual Salary
Sales specialist	INR 6,00,115
Marketing executive	INR 2,47,000
Assistant manager	INR 5,81,000
Business development manager	INR 5,63,000
Planning executive	INR 3,97,000

Future Scope

BBA Sales and Marketing: Future Scope

The BBA Sales and Marketing graduates can prefer to do jobs on completion of this program or can go for higher studies. The most popular choices of education on completion of a BBA Sales and Marketing degree are as follows.

MBA: Students who wish to get into the field of management can opt for PGDM or MBA course. Admissions to such courses are offered through a national level exams. Having a BTech degree together with an MBA in a specialization of choice is highly advantageous and many companies offer a handsome amount of salary to the candidates.

Check out top MBA Colleges and PGDM Colleges in India.

PhD: If a student wants to continue in the same field of education, the first program of choice is a PhD Design Engineering. It is a three to five year duration course and the eligibility criteria include having a MBA Degree in related disciplines.

BBA Sales and Marketing: FAQs

Ques. Which is the best college in India for the BBA (Sales and Marketing) course?

Ans. Candidates who wants to do their graduation in BBA (Sales and Marketing) in one of the best colleges in India, can go for Amity University, or Lovely Professional University, but all the above-stated colleges have good faculty, and placement record

Ques. What is the duration of the course BBA (Sales and Marketing)?

Ans. The course duration of BBA (Sales and Marketing) is three-years. It is offered both as part-time and full-time courses.

Ques. Is the BBA (Sales and Marketing)course the same in every college?

Ans. The BBA (Sales and Marketing) course, syllabus, and exam pattern is the same in every college. The value of the BBA (Sales and Marketing) degree is the same throughout every college.

Ques. Is there any provision for Distance Education for BBA (Sales and Marketing)?

Ans. The BBA (Sales and Marketing)course is provided in Distance Education. This is provided as both part-time and full-time courses. Some of the colleges that provide distance education facility in this course are NIMS University, Integral University

Ques. Do the aspirants need to sit for any Entrance Examination for getting admission in BBA (Sales and Marketing) course in any college?

Ans. The Entrance Examination is conducted in some colleges like SPJET, GATA, etc. Although there are some colleges, Universities which admit the students for the course on the basis of the last qualifying examination marks.

Ques. What is the educational qualification required for being eligible for the course BBA (Sales and Marketing)?

Ans. The aspirants of the BBA (Sales and Marketing)must have passed their 10+2 level examination from a state or central recognized university, with not less than 50% of marks.

Ques. What is the admission Procedure of the BBA (Sales and Marketing) course in colleges?

Ans. The Admission process may be either Online or Offline, it varies from colleges. The candidate must keep a check on the desired college website so that they don't miss the important dates.

Ques. What is the average annual fee for the BBA (Sales and Marketing) course?

Ans. The average annual fee of BBA (Sales and Marketing) course in most of the colleges, lies within the ranges of INR 1,00,000-9,00,000. It may vary from colleges to colleges

Ques. What are the job profiles to which I can apply after completing a BBA (Sales and Marketing)?

Ans. The candidates those who pass with BBA (Sales and Marketing) degree can opt for the job profiles The job position offered to them are Planning executive, Business development manager, Assistant Manager, Sales Specialist, Market Executive, etc

Ques. What is the average salary I will get after choosing any of the job profiles on completing a BBA (Sales and Marketing)?

Ans. The average salary of a BBA (Sales and Marketing)pass out will be around INR 2,00,000-20,00,000 Per Annum, though the salary depends upon one's experience. More experience one can gain, the higher will be their salary.