How to Become an SEO analyst: Career Guide, Courses, After 12th, Salary, Jobs, Scope 2023

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Ahana Bhaduri

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SEO Analysts are professionals who are incharge of aiding businesses and organizations build and improve their online brand presence. An SEO Analyst can help in increasing the number of views of a particular website by analyzing data and other associated information related to website performance. SEO Analysts help companies and organizations rise as well as retain their number one game of the ever changing  SEO trends. 

In order to become an SEO Analyst, aspiring candidates can pursue Diploma, Undergraduate or Postgraduate SEO Courses or Digital Marketing Courses. India is home to several Top Digital Marketing Colleges, who enroll students both on the basis of Entrance Exams as well as on the basis of Merit. An average Digital Marketing Course Fee ranges from INR 8,000 – 10,000 per course. Students aspiring to become an SEO Analyst, can also choose to pursue Online Digital Marketing Courses provided by Google, Udemy and others.

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After completing relevant courses, the average starting salary of an SEO Analyst ranges from INR 1.80 – 2.66 LPA. 70.5% of students complete their bachelor's to get a job as SEO Analyst , while 6.8% students pursue Postgraduate degree for the same. With gradual experience and knowledge the highest salary of an SEO Analyst in India can go up to as much as INR 12 – 14.70 LPA. Read More: SEO Analyst Salary

How to Become an SEO Analyst: Quick Facts 

Industry Digital Marketing
Eligibility 10+2 
Average Starting Salary INR 2-6 LPA
Job Opportunity Startups, Data Analytics Agencies, IT Companies, Digital Marketing Agencies, Digital Marketing Department of MNCs and Companies, etc

Types of SEO Analysts

SEO analysts examiners assist organizations with building and improving their online brand presence. Search engine optimization analysts direct keyword research, monitor website traffic and come up with improvement procedures to ensure the most ideal client experience. They likewise stay up with the latest with current SEO strategies.

Some of the major classifications among the SEO Analysts are listed below.

  • SEO Strategist: The SEO Strategist is liable for planning and carrying out SEO and SMO methodologies for customers. The right individual will be objective situated, have excellent meticulousness, and have remarkable relational abilities
  • Social Media Analyst: The Social Media Analyst is answerable for carrying out web-based media procedures for customers. They can rapidly understand and support initiatives that will add to the objectives and achievement of client campaigns, explicit to web-based media.
  • Link Builder: Link builders work in content exposure, promoting their webpage's and quality pages to different sites with the expectation that those sites will connect to their own. Link builders achieve this from numerous points of view, including email crusades, reaching article catalogs, posting on discussions, and contacting websites.
  • SEO Consultant: Search engine optimization Consultants are liable for arranging, executing and overseeing organization customers' generally speaking SEO technique. They typically cover a wide variety of duties such as web marketing, web analytics, content strategy planning, external link establishment, and keyword strategy.
  • SEO Specialist: A SEO specialists is somebody that upgrades sites to accomplish higher web search tool rankings

Steps to Become an SEO Analyst 

To become a SEO Analyst, you have to make a strategy. Below we have shared some steps which will give you an idea about what points to consider while preparing yourself for this career.

  • Subject Choices: Students from any stream can become a SEO Analyst but it is advisable to take up science stream in their 10+2 with Computer Science as one of the compulsory subjects. Post to which they can pursue a Bachelor level degree or can also pursue certificate or diploma level courses. A candidate seeking to pursue Digital Marketing opt for subject combinations such as Physics, Chemistry, Maths and Science in their 10+2 as this will be beneficial. Students from other streams can go for some certificate courses after the completion of their 10+2.
  • Selecting Correct Colleges: The next step towards becoming a SEO Analyst would be to choose the right college. These are some of the colleges for a Degree in Digital Marketing such as UPES Dehradun, Quantum University, Roorkee, Indira Institute of Management, Pune, Pearl Academy, New DelhiPresidency University, BangaloreGraphic Era Hill University, Dehradun
  • Internships: It would be beneficial if you have done an internship in some organizations. They can even do freelancing as a SEO advisor in various websites to gain some experience

How to Become SEO Analyst in India 

Becoming a SEO Analyst in India is a challenging job. Candidates who wish to pursue this career, must be consistent and start preparing after qualifying for secondary class (10th). Thereafter they need to choose the right subjects, prepare for Graduation, followed by a certificate course related to SEO Analyst will be beneficial.

  • School Level Preparation: As such no school level preparation is needed for becoming a SEO Analyst. To make the process easy they can start their preparation along with pursuing some Certificate Courses after clearing class10th board exams.

How to Become an SEO Analyst After Class 12th

Some of the key steps that can be followed in order to become an SEO Analyst after class 12th are listed below for your reference,

  • Graduation Preparation: At the UG level, candidates aspiring to become a SEO Analyst should first focus on gaining knowledge of different search engines and how it works. They can even start freelancing during their colleges to know more about various aspects of search engine optimization.
  • Post Graduation Preparation: After the completion of the bachelor course the students can take admission in various diploma or Certificate Courses in SEO or Digital Marketing. After completing your Under graduation and before opting for a job or higher studies, it would be beneficial if you practice your skills along with an internship to secure yourself for a better salary package.

SEO Courses

There are many courses which an individual can pursue in order to be a SEO Analyst. Given below are the list of digital marketing/ SEO related courses for the same:

Certificate Courses

There are different online platforms that give various courses on specific topics for a minimal amount that is affordable for the users. It assists with understanding the critical components for making viable SEO strategies including how to choose powerful keywords and perform the research for keywords and others as well.

Provider Courses Duration Fees
Coursera (University of California) Search Engine Optimization Fundamentals 5 months Free
HubSpot Academy SEO Training course Building Sustainable Traffic for Growth of Business 1 hours Free
Udemy SEO 10 hours INR 700
Coursera (University of California) Search Engine Optimization Fundamentals 30 hours Free
Coursera (University of California) Optimizing a Website for Search 25 hours Free
HubSpot Academy SEO Training course : Building Sustainable Traffic for Business Growth 1 hours Free
Skillshare SEO Today 1 hour 9 min Free
Udemy SEO 2023 10 hours INR 700
Udemy( Moz) SEO Training Course 3.5 hours Free
Yoast Free SEO training 15 hours Free on subscriptions (499$ per year)

Diploma Courses

There are many diploma courses in the field of SEO/Digital Marketing. Candidates completing their 10+2 are eligible to pursue these courses. Many colleges also offer PG diploma courses. Admission into these courses is based on merit. Some of the most popular diploma courses in SEO/Digital Marketing are:

Course Name Average Fees Course Duration
SEO & Digital Marketing Fundamentals INR 600 per month 16 weeks
Diploma in SEO and Digital Marketing INR 14,000 1 year
Diploma in Digital & Internet Marketing INR 35,000 3 months
PGD in Digital Marketing INR 10,000-1 Lakhs 1 year

Eligibility Criteria 

  • Students seeking admission into the Diploma courses must have to complete their 10+2 from a recognized board

MBA in Digital Marketing

MBA Digital Marketing is a specialized course for students who need to become familiar with the various parts of Digital Marketing. It manages the improvement of different brands or products through various platforms of digital media.

Admission Process

Admission to the course is conceded based on marks scored by the applicant in any of the MBA Entrance Exams. A few colleges likewise direct Written Tests and Personal Interviews after the Entrance Exams for final shortlisting of students. Some of the most famous Entrance Exams for MBA Digital Marketing courses are CAT, MAT, GMAT, and so on.

Entrance Exams

Various Entrance Exams are conducted for admission in MBA courses. There are some universities who conduct their own entrance test for admission. Some of the entrance exams are

Eligibility Criteria

  • The program requires a bachelor’s degree in any discipline with a total of 50% marks or an identical CGPA from a recognised university.
  • Applicants appearing in final year examd can also apply, however their admission will be liable to acquiring at least 50% marks in their Bachelor's courses.
  • Candidates passing nationalized entrance exams like CAT/MAT/GMAT/CMAT or other comparable entrance tests are qualified to apply for the MBA digital marketing program.

BBA in Digital Marketing

BBA in Digital Marketing is a 3-year undergrad program, including basically, a high level investigation of the strategies utilized in the marketing of products or services using digital technologies.

Duration 3 Years
Admission Process 10+2 with at least 50% marks
Eligibility Merit-based or based on counselling after qualification of entrance test
Course Fees INR 50,000-3 Lakhs
Average Starting Salary INR 2-6 LPA

PG Diploma in Digital Marketing

Post Graduate Diploma in Digital Marketing is a 1 year postgraduate level course, furnishing students with an adaptable information on content strategy, Search Engine Optimization, Search Engine Marketing and Email Marketing.

Duration 1 Years
Admission Process Graduation with at least 50% marks
Eligibility Merit or Entrance based
Course Fees INR 30,000-2 Lakhs
Average Starting Salary INR 2-4 LPA

Diploma in Digital Marketing

Diploma courses are 2 year Program in which students the basic understanding of the Related fields

Duration 1 Years
Admission Process 10+2 with at least 50% marks
Eligibility Merit based
Course Fees INR 10,000-50,000
Average Starting Salary INR 2-4 LPA

How to become a SEO Analyst Abroad

Pursuing Digital Marketing Course abroad to become an SEI Analyst is one of the most sought after professions, one does not have to worry much about their future if they become SEO Analyst. The level of difficulty of the program is almost similar to what it is in india.

USA

The USA is the ideal and the most suggested country for this course. As the colleges and high rate experiences can be brought about by working or gaining from associations or firms. Digital Marketing in the USA is offered by presumed and notable colleges.Digital Marketing salary for graduated people is known to be genuinely acceptable. People can acquire adequate information, experience and open positions by picking this nation to seek after MA in Digital marketing or MSc in Digital marketing or further better MBA in digital marketing.

Colleges

University Name Course Offered Average Annual Fees
University of California ACP Digital Marketing and Communications INR 5.78 L
Arizona State University Master of Science in Digital Audience Strategy INR 7.16 L
Virginia Tech BS in Business Marketing Management Digital Marketing Strategy INR 22.61 L
Sacred Heart University BS and MS in Digital Marketing INR 31.36 L
George Washington University Graduate Certificate in Digital Marketing and Communications INR 23.27 L
University of Missouri  Graduate Certificate in Digital and Social Media Marketing INR 18.30 L
Bellevue College BSin Digital Marketing INR 13.76 L
New Jersey Institute of Technology Graduate Certificate in Digital Marketing Design Essentials INR 22.37 L

United Kingdom

The United Kingdom is the second generally sought after country in the world. Digital advertising in the UK is a mainstream course offered at a portion of the top colleges in the UK. By seeking after individuals digital marketing in the UK people can get encounters and job positions at top firms in the world. Master's in Marketing in the UK is an acclaimed course since the structure and information given to students is exceptionally solid.

Colleges

University Name Course Offered Average Annual Fees
University of Southampton Digital Marketing (MSc) INR 24.84 L
Nottingham Trent University MBA Digital Marketing INR 21.68 L
Robert Gordon University Digital Marketing BA (Hons) INR 14.45 L
Leeds Beckett University MSc Marketing and Digital Strategy INR 14.45 L
University of Brighton PG Diploma Marketing (Digital Marketing) INR 15.79 L
Falmouth University BSc Business & Digital Marketing INR 16.51 L
University of Bradford MSc Digital and Strategic Marketing INR 18.25 L
University of Surrey MSc Digital Marketing and Channel Management  INR 20.85 L

Australia

Another wonderful destination to seek after graduation in digital marketing, Australia is a developed country and has figured out how to make numerous innovative turns of events. Digital Marketing in Australia is sought after by a few worldwide students. The specific level of digital marketing is one of the projects that are frequently drawn closer for concentration by students.

University Name Course Offered Average Annual Fees
La Trobe University Master of Digital Marketing Communications INR 21.37 L
RMIT University  Bachelor of Business (Digital Business) INR 20.74 L
Charles Sturt University Graduate Certificate in Applied Digital Marketing INR 8.07 L
Curtin University Graduate Certificate in Digital Marketing INR 8.52 L
Edith Cowan University Graduate Certificate of Applied Digital Marketing INR 8.58 L
The University of Melbourne Master of Digital Marketing INR 26.05 L
Monash University Graduate Certificate of Marketing and Digital Communications INR 17.16 L
Queensland Academy of Technology Diploma of Leadership and Management Specialising Digital Marketing INR 3.41 L

Benefits of Becoming an SEO Analyst

A SEO Analyst job is viewed as quite possibly the most worthwhile profession across the world. Compared with other average jobs growth, the SEO analyst jobs are developing at a much-higher rate. The justification this quick development is its enormous interest from each area of business websites like Healthcare, IT, retail benefits, e-commerce and so on

Therefore, more individuals seek to become SEO analysts. It has its own advantages. How about we have a quick glance at them:

  1. Salary: The average salary of SEO Analysts in India is INR 3,00,000. SEO Analysts freshers at the starting of their career earn INR 2,50,000 per annum. SEO Analysts with more than 10 years of experience can earn over INR 6,00,000 per annum
  2. Job Security: In today's world, seo is the essence of every business. Regardless of whether it's a big business house or a small one, everything revolves around Search Engine. Thus, to deal with this productively, organizations would require skilled experts or all in all SEO analysts. They are the ones who recognize the hierarchical enhancements required, plan systems to carry out those progressions relying upon which analysts take proper search engines related queries. However, the accessibility of skilled students in the SEO analyst profession is limited. Thus, the ones with genuine skills and abilities are a boon for the organization. Students with digital marketing, Computer and SEO proficiencies can have a promising career in this field. The SEO analyst profession resembles a vast ocean with different spaces to browse. Employers are consistently looking for skilled analysts to manage their business websites.
  3. Positive Impact: The Positive impact of the career of having an SEO Analyst in the industry will not only help in various sectors of the working hierarchy but will also help the companies prosper within. A few of the positive impacts of system analyst career are
    • They can foresee risks and help organizations to be on top of the search engines
    • Since the SEO analyst profession is not restricted to a particular domain, professionals can choose an industry as per their preference and expertise
    • Decent salaries and huge incentives are a part of this profession.
    • Opens career possibilities abroad.
  4. Higher Studies: Students can join an organization as a SEO Analyst immediately after completing their Bachelor’s course in either Marketing, Advertising, IT, Computer etc as their specialization subjects. This qualification will bag them for an entry-level SEO Analyst position. After working for a while if they want, they can upgrade their educational qualification by enrolling for a postgraduate course or a doctorate program in the relevant subject.
  5. Unique Experience: A SEO Analyst as a career is very challenging. Earning unique experience by identifying, assessing, managing and gaining a vivid set of knowledge will help you to grow in your career and to make you ready for the next step in this field.The trend and the prediction put forward by the SEO analysts helps in making the organizations websites much more efficient.

Skills Required to Become an SEO Analyst

To become a SEO Analyst you must hold some useful skills required in this career. The following are some skills for the SEO Analyst career.

Content Creation & Curation Web Design
Knowledge of SEO Algorithms Management
Knowledge of SEO Tools Information Technology
Data Analysis Expertise in MS Office
Business Administration Google Search Console & Webmaster Tools 
HTML and CSS

Salary of an SEO Analyst 

The starting salary of a SEO Analyst in India varies from INR 2 – 6 LPA . The salary value may depend on the sectors and how much experience an individual has.

Average Annual Salary

Name of Organisation Starting Average Annual Salary
Government  INR 2 L - 5 L
Private  INR 2 L - 4 L

Specializations Wise

Specializations Average Starting Salary
SEO Strategist INR 1.8 LPA - 3 LPA
Social Media Analyst INR 2 LPA - 4 LPA
Link Builder INR 1.5 LPA - 2.5 LPA
SEO Consultant INR 3 LPA
SEO Specialist INR 2.5 LPA

Experience Wise

Experience Average Annual Salary
Fresher INR 2 L - 5 L
Experienced INR 4 L - 8 L

How to Become an SEO Analyst: FAQ’s

Ques. What is the qualification for an SEO job?

Ans. Most present day SEO experts are required to have abilities in information examination, composing, advertising, research, web content, HTML, external link establishment, contender investigation, and keywords research. Mastery in utilizing SEO tools like Raven, Moz, and others is likewise essential.

Ques. Is SEO a good career?

Ans. Yes, SEO is a decent career in 2023 on the grounds that it offers you access to different opportunities. You can work in-house, take on customers, and even begin and develop sites that you own. Furthermore, the three of the most famous sites Google.com, YouTube.com, and Amazon.com, are likewise the greatest search engine.

Ques. What is an SEO job profile?

Ans. A Search Engine Optimization Specialist is liable for examining, checking on and executing sites that are advanced to be gotten via search engines. SEO specialists experts direct different testing strategies in plan, format and promoting procedures to acquire the most natural and paid traffic.

Ques. Is SEO easy to learn?

Ans. Search engine optimization is difficult at first however when you become familiar with the algorithmic strategies by Google. you can rank up your site in a matter of moments. Simply stay tuned for calculation refreshes from Google and its new arrangements. Search optimization requires time and patience.

Ques. What is the average salary of a SEO Analyst?

Ans. The average salary of a SEO Analyst is around INR 2-6 LPA. Though it may varies depending upon the job roles and with Experience.

Ques. What are two types of SEO?

Ans. The most important types of SEO are Technical SEO, On-Page SEO and Off-Page SEO.

Ques. What are the Course Fees of SEO?

Ans. The average fees of the programs is between INR 10,000-4,00,000. Though it may depend upon the courses you pursue from Certificate level to PG level.

Ques. What are the companies who hire SEO Analysts?

Ans. There are various companies in the digital field who want to grow their business on the internet. Some of them are Samsung, LG, Apple, Google, Oppo, Microsoft, HP, Amazon, among others.

Ques. Is it possible for me to work as a part-time SEO Analyst?

Ans. Yes, you can work part-time or freelance as a SEO Analyst. Many well-known businesses seek professional seo analysts from outside their organizations.

Ques. Is it possible to start your career as a SEO analyst without a degree?

Ans. To start your career as a SEO Analyst, you don't necessarily need a degree. You must, however, be familiar with the resources, tools and search engines that are essential to the profession.

Master of Business Administration [MBA] (Digital Marketing) : 47 answered questions

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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is average salary for freshers from MBA marketing program?

● Top Answer By Akriti Gupta on 13 Jul 23

Ans. Isenberg is an AACSB-accredited institution, offers premium education to its students. The Isenberg MBA program in Marketing offers a perfect blend of general business and marketing elective courses to ensure achieving certain educational goals. This program also inculcates managerial skills and business knowledge that are crucial in understanding the global economy. The placement statistics of Isenberg have been tabulated for further reference  Isenberg Placement Highlights 2021 Success Rate (within 6 months of graduation) 95% Mean Yearly Salary $60,241 Median Yearly Salary $62,000 Top 3 Industries Accounting, financial services, and technology/science Full-Time Employment Rate 72.7% Top Employment Location Massachusetts Top Employers Amazon, Oracle, IBM, Deloitte, KPMG, Citigroup, Dell EMC, PwC, BDO USA In all, the Isenberg School Of Management, Umass Amherst offers an average salary of $124,620 The usual salary bracket received by the students of this college is $108,137-$143,451. However, it’s important to note that these salaries depend on a number of factors like the nature of the job, department, and location, as well as the individual skills and education level.Read more
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Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Sudipta Roy on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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Ques. How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

● Top Answer By Vishal Jha on 06 Mar 23

Ans. The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program. Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution. Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy. Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields . Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile. Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023 Particulars  Statistics  Highest salary  INR 77.8 LPA Average salary INR 33.02 LPA Top Recruiters  Asian Paints, Hindustan Unilever Limited, ITC, Accenture StrategyRead more
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Ques. In IEM is there any course of MBA in Digital Marketing?

● Top Answer By Arnav Roy on 16 Sept 23

Ans. NO, the Institute of Engineering & Management (IEM) Kolkata does not offer an MBA in Digital Marketing. It offers MBA courses in four different streams namely Marketing Finance System Human Resource Management However, there are many colleges in Kolkata that offer an MBA in Digital Marketing.  Colleges Duration Fees (INR) IIDE 11 months INR 5,95,000 IISWBM 2 Years INR 8,30,000 IIM Calcutta 2 Years N/A NSHM 2 Years N/A JIS University 2 Years N/A Hope this solves your queries!Read more
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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
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Ques. Is NMIMS Bangalore or MDI Murshidabad better for Marketing PGDM?

● Top Answer By Advaith Bhaskar on 17 May 23

Ans. No way MDI Murshidabad is better than NMIMS, although the Murshidabad campus is a subsidiary of MDI Gurgaon campus, NMIMS is better for marketing courses.  The median salary for NMIMS is more than MDI Murshidabad, the batch intake of NMIMS is also more than MDI, and NMIMS has better faculties than MDI. The campus and cultural life of NMIMS is better as it is a well-established institute, so you could opt for NM.Read more
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