Bachelor of Arts [B.A] [International Business - Marketing Management] From Cologne Business School

Theoretically, the best product or the most attractive service should have no trouble succeeding in the market. Practically, however, the marketing is often decisive. The Marketing Management studies at CBS in Cologne will teach students marketing from the ground up. From classic advertising to social media to digital marketing strategies. But these are only a few aspects marketing managers today also need to master customer loyalty, procurement marketing, and personnel marketing.