JIMS New Delhi

Dr Pooja Jain is the Director of Jagan Institute of Management Studies (JIMS). Dr. Jain has been associated with JIMS, Rohini since 2002 in various capacities as lecturer, associate professor and professor. With more than 17 years of experience that includes both academic and corporate, she is actively involved in teaching, research and training, in areas related to consumer behavior, Sales management and rural marketing. In the interview she mentions the various modern teaching methods the institute has incorporated, and how they harness the knowledge and expertise of all stakeholders. The alumni play a pivotal role in marketing strategy for the institution, and the institute firmly believes in building a robust foundation for corporate interface. Additionally, she highlights her roles and responsibilities and how they plan to increase their international visibility, which is a part of her role as well. She then moves on to further explain the greatest strength of the institution and how they overcome and tackle the hurdles when they arrive. In the later segment she emphasises on the problem faced by the youth and why it is important to believe in setting the benchmark for success.


We have incorporated various modern teaching methodologies to instill out of the box thinking in the students 

Our determination, conviction and passion have kept us connected with the education sector. We have changed and developed various modern teaching methodologies that transform theoretical thinking to practical thinking that lead to ideas that are out of the box and introduce creativity. We take pride to be a benchmark for other institutions to follow.


We Harness the knowledge and expertise of all stakeholders to innovate and succeed in the competitive world 

I believe in Collective leadership wherein we harness the knowledge and expertise of all stakeholders to innovate and succeed in the competitive world. I believe that together we can be more creative and more competent than alone and can address complex and multifaceted problems.


Our Alumni helps the institution by giving a positive feedback, which forms our greatest marketing strategy 

The marketing strategy which gives us positive results is word of mouth from our alumni who refer our institution for various courses to the aspiring candidates. Apart from this, Times are changing and to thrive in this scenario we follow social media marketing , organise events and even use traditional media to create awareness about our courses and new developments.

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We focus on fostering a culture of discovery and ownership

India is rich in culture, has religious diversity and comprises various languages . Being the second largest English Speaking country in the world, India is expected to supply 47 million skilled talents by 2030. Thus, India is becoming the most preferred destination for International students.

At JIMS the focus lies in fostering a culture of discovery and ownership. The institution prides itself on its strategic, value-based programs and imparting an adaptable approach to business which empowers the student for any business challenge, global change and socio-cultural development. Also our Institute offers quality education which is assessed and graded by regulatory bodies nationally (AICTE,AIU, NAAC, NBA) and internationally(SAQS) from time to time.


We firmly believe in building a robust foundation for corporate interface 

The essence of good management education is to train people for managerial positions and become successful entrepreneurs.We firmly believe in building a robust foundation for corporate interface through intense industry connections and practices. Our students are encouraged to undertake industry projects, presentations, case studies, research work and work as trainees to get practical experience of the industrial working environment. 

Various initiatives such as Pre-placement Training, Industry-Institute Interface, Conferences and Seminars are undertaken to prepare students to take their future roles in the corporate with right skills and competencies


My role is to guide the Institution to create an effective learning environment for students and faculty

JIMS has come a long way from its humble beginning and has carved a niche for itself among the top management institutions in Northern India. As the Director, my major role is to ensure that the functioning of our Institute is guided by the vision, mission, and program objectives which have been collaboratively designed by all its stakeholders through a structured participative process. 

We will emphasize on adapting innovative curriculum, using interactive pedagogy, more intense industry-interface and increasing global alliances to build and enrich the competencies of the faculty and students. We engage our faculty in academic research, corporate training and industry consultancy assignments for keeping them abreast with times. We make sure that students are selected through a rigorous process for all programs offered and they are encouraged for experimenting new ideas, pursuing entrepreneurial aspirations, undertaking industry projects and enhancing their knowledge through various academic and non-academic activities. To sum it up my role would be to guide the Institution to create an effective learning environment for students and faculty.


We are planning to increase our international visibility, deliver high quality value based programs to educate the students

We, at JIMS, are committed to bring in the changes required to sustain and grow in the higher education industry. Till date, we have taken some important steps in this direction; however, other broad-based and cross-disciplinary initiatives are also needed on which we will work on: Increasing International visibility, Deliver High-Value, Technology integrated Business programs to Educate, Increase faculty interaction with outside world through research, consultancy, longer duration MDP, workshops, FDPs, IPR’s, Strengthen Relationships and Expand Partnerships with Industry/Corporate which are already being done but need more emphasis in current changing times.


Our greatest strength are the appreciations and accreditations received from various government organisations

The greatest strength of our institute is the appreciations and accreditations received from various Govt. Bodies, industry associations and leading newspapers and magazines which includes NAAC, NIRF, NBA, AIU, ASSOCHAM, FICCI, Times of India, Competition Success Review, Business Today, etc.

JIMS Rohini has also moved beyond National Recognitions and has got South Asian Quality Standards (SAQS) accreditation for quality assurance standards. This helps in increasing our international visibility among the South Asian Countries.Beside being a leading teaching institution, JIMS is well recognised for its experiential and relevant research work which benefits the corporate and startups directly.


A problem can be solved with the same consciousness that created it

A problem can be solved with the same consciousness that created it. The way the Industry needs to change is time that we learn to see the world, and thus education in a new way. We need to develop students for lifelong learning so that they cope with the technological and social changes brought by the industry. Also Nowadays there is an immense need to bring students into ‘start-up culture’ and provide a platform where they can convert their bright ideas into innovation. We need to continuously learn and update the education system to say relevant


The biggest challenge for today’s youth is to be creative

Today, the biggest challenge for the current youth is to be creative. Therefore, I would suggest that everyone should try to learn and have a lifelong willingness to face new challenges and learn to adapt to changes. Be ambitious and do not be afraid to take risks, once you will fail then only you will recognize your potential. Believe in yourself!

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We believe in setting the benchmark for success 

JIMS has got South Asian Quality Standards (SAQS) international accreditation for quality assurance standards. We believe in "Creating its own benchmarks for success". This philosophy is at the heart of all our initiatives. We have taken some important steps in this direction and tried to collaborate with reputed international universities and institutions to provide a larger platform for student learning, faculty growth and collaborative research. We further increase our international visibility.