The EGMP or Executive General Management Program aims at providing comprehensive knowledge of business that helps managers enhance their decision-making skills.

Suitability

The course is suitable for those who 

• cannot afford to leave their jobs permanently for studying
• Are not interested in placements but rather join the course for the sole purpose of enhancing their skills and acquiring better knowledge 
• Want an IIM tag to improve their job prospects
• Want to explore various aspects of business and functional areas in any Industry in order to change their industry

The course is eligible for people with a minimum experience of a year only. You will get the chance to interact with professors/alumni and peers from various sectors. The best EGMP program is offered by IIM Bangalore.

Whether a program is worth it or not depends on what you want from it. So I will try my best to answer this question generally. Let’s consider some scenarios and see where the Digital Marketing and Social Media strategy program is beneficial and where it’s not.

• If you already have a Digital Marketing role in an organization with 2 or more years of experience. This is because the IIM tag might help you boost your salary package and climb the hierarchy within your organization.
• If you want to switch your domain to Digital Marketing. This Certificate will be beneficial in this case as no matter how much experience you have, you are a fresher in this field. So for such people, it’s necessary that they take up relevant courses according to their current work profile. In such a scenario I will recommend you take up freelancing in Digital Marketing while you continue to work on your core profile. This will ensure that you change your career when you witness growth only.
• If you are a fresher who has just completed their graduation then Digital Marketing Program from a specialized institute is definitely a good choice.

My personal opinion is that specialized institutes are way better than IIMs to start a career in Digital Marketing. Rest is your choice.

When it comes to human resources, XLRI is a well-known brand. However, you should always conduct research and evaluate the certificate program to ensure it fulfills your needs and expectations. The fact that the program includes a campus module with a convocation ceremony is an added bonus, and the flexibility to work while attending the program part-time gives it fantastic value for money. The brand name of XLRI is unquestionably advantageous, and their academic requirements are stringent, so you can expect to obtain great education and training.

PG program offered by IIM Shillong is a post-graduate level program designed specifically for mid-career professionals and entrepreneurs who are seeking to broaden their understanding of advanced general management concepts and practices.

The program is conducted online, which means that participants can continue their professional commitments while simultaneously pursuing them. The duration is one year, and the total program hours are 600, which includes live online classes, group discussions, case studies, and assignments. This structure allows participants to learn in a flexible atmosphere that matches their schedules.

The program also aims to provide a complete understanding of numerous facets of general management such as finance, marketing, strategy, operations, leadership, and innovation. The program aims to educate participants with the information and abilities required to lead businesses and make strategic decisions in a highly competitive business environment.

IIM Shillong is one of the leading management colleges in India, and the faculty members are highly experienced and certified with competence in several management disciplines. They bring their knowledge and expertise to create a full learning experience. The curriculum also provides possibilities for networking and collaboration with other experts from other industries, which can be incredibly helpful for participants. The program's learning approach mixes theoretical principles with practical insights, guaranteeing that participants can apply their knowledge in real-world circumstances.

XLRI Jamshedpur is among the best B-schools in the world. According to recent NIRF's ranking of the best business schools in the country, it ranks at 8.

As a multi-award-winning E-learning firm, TalentEdge is renowned for simulating authentic classroom environments within its proprietary software. They work together with prestigious educational institutions such as XLRI, IIMs, MICA, etc. to provide a wide range of management courses.

XLRI and TalentEdge have partnered to provide an Executive Development Programme in Digital Marketing.

Consider these lesson plan details:

• This 6-month, 70-hour course is taught.
• Marketing, HR, PR, customer service, product development, IT, business ownership, and entrepreneurial professionals will benefit from this course. Before entering, you must have three years of professional experience.
• Live classes delivered via the TalentEdge direct-to-device platform, along with accompanying case studies and a culminating project, make up the pedagogical framework.

Topics covered in the course are as follows.

1. Promotion in the Information Age
2. Paid Search Marketing
3. Online Display Marketing
4. Video Marketing
5. Search Engine Optimization
6. Strategic Brand Communication
7. Social Media Marketing
8. Content Marketing
9. Remarketing & Conversion
10. Digital Media Analytics
11. Mobile & E-mail Marketing
12. Digital Asset Monetization
13. Digital Marketing Plan

Even though the course is good, here are some situations in which it might not be the best choice.

• The course is made for business people. Thus, the course may emphasize running a digital marketing department rather than understanding the concept.
• Freshmen without 3 years of experience may not be admitted.
• XLRI is more of a business school and hasn't done much training in digital marketing.

When it comes to pursuing higher education, the choice of the program can greatly impact your career goals and objectives. A postgraduate executive certification in General Management from IIM Raipur is a great option that may align with your objectives. The Indian Institute of Management (IIM) Raipur is a premier management institute known for its excellent faculty, world-class infrastructure, and curriculum that is designed to provide students with a comprehensive understanding of the various aspects of general management. 

The executive certification program is specifically designed for working professionals who want to enhance their management skills and knowledge while continuing to work. The program is tailored to meet the needs of working professionals who want to take a step forward in their careers. The curriculum is designed to provide students with the knowledge and skills they need to excel in their roles as managers and leaders. The program is also designed to provide students with the opportunity to network with other professionals in their field, which can be beneficial for career advancement.

However, it is worth noting that the opinion of the speaker about Executive Certification, in general, may be different and may not hold a high opinion on it. It is important to conduct your own research and weigh the pros and cons of the program before making a decision.

It depends on your expectations. Doing a PGCBM will certainly be a good addition to your resume. You will get to learn from some of the leading professionals in the field of management. You will also get the opportunity to network with XLRI alumni. You can benefit a lot if you have a start-up idea and want to learn the ropes of management. 

But getting better job offers based on the certification can be difficult. A PGCBM is not as valuable as the flagship programs offered by XLRI, in terms of immediate improvement in career outcomes.