Presidency University BBA Digital Marketing: Fees 2025, Course Duration, Dates, Eligibility

The BBA course offers a 1:2 faculty-to-student ratio, ensuring personalized attention over its 3-year span, divided into 6 semesters. Each semester includes mid-term exams, end-term exams, and internal assessments, totaling 200 marks for each subject. Noteworthy faculty includes Vijay Kumar and Senthil for supply chain and financial management, respectively, though Ajay Singh's finance teaching could improve. Placements start in the 5th semester, with top recruiters like Amazon, Oracle, and Infosys. Around 85% to 90% of students secure placements, with packages ranging from ₹5,00,000 on average to a high of ₹16,00,000. Students need a minimum 6 CGPA with no backlogs for eligibility. Internships are available with companies like Amazon and Tech Mahindra. The annual BBA fee is INR 160,000, including a INR 25,000 registration fee, with available scholarships based on 12th-grade scores. Discounts of INR 30,000, INR 20,000, and INR 10,000 are offered for scores above 90%, 80%, and 70% respectively, applicable only in the first year. Additionally, merit-based scholarships averaging INR 20,000 are awarded based on 11th and 12th board scores.