Bachelor of Business Administration [B.B.A] (Marketing)
STEM Course
4 years
Full Time
On Campus
$21,578/Yr
$21,578 /Yr
- The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing).
- The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.
- Accordingly, the program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing.
- Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses.
- Typically, a traditional lecture format is used by instructors in this program.
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Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $21578 (USD 21578) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Compulsory Fees | $8605 (USD 8605) |
| Miscellaneous expenses | $2094 (USD 2094) |
| Total Cost | $10699 (USD 10699) |
Previous Year Fees
| Year | 1st Year Fees |
|---|---|
| 2021 | $19458 (USD 19458) |
Eligibility & Entry Requirement
- Freshmen entering Kent State must submit a high school transcript and American College Test (ACT) or Scholastic Assessment Test (SAT) scores.
- Secondary School Graduation Certificate/Diploma/Attending Certificate (Certified English translation and original language).
Scores Required
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| SWE Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| Young Women in Public Affairs Award | Scholarship per student$ 4,000/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based | |
| BeArt Presets-Academic Scholarship | Scholarship per student$ 2,000/Yr$2,000 | Level Of StudyBachelor | TypeMerit-Based | |
| VueVille Future Technology Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Axol Science Scholarship | Scholarship per student$ 2,000/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored | |
| Chuan Ai Lu Engstrom Memorial Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based |
Options Available
| Program | Delivery Type | Duration | Tuition Fees |
| B.B.A Marketing | full time | 4 years | $24208 |
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Kent State University StarkNorth Canton, Ohio
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