BIET Jhansi MBA Marketing: Fees 2025, Course Duration, Dates, Eligibility

Jhansi, Uttar PradeshEstd 1986 AKTU, Lucknow
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Master of Business Administration [MBA] (Marketing) 
first year fees:  ₹66,500
2 Years Full Time
Year (2024 - 2025)12
Tuition fees₹66500₹66500
Yearly Fees66,50066,500

Course Description

Introduction

With demand for skilled professionals rising in India, an MBA in present times has become imperative for Professional growth. However, choosing an MBA course can oft become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.

Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.

What is Marketing all about?

Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.

Key Characteristics of MBA in Marketing

Program Duration

2 years (4 or 6 semesters) for Regular Program

Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode

Varies from 1 year to 2 year for Executive Programs

Eligibility

Bachelor’s Degree in any Discipline

Work Experience is required for Executive Programs

Admission Process

Entrance Exam + Group Discussion/Personal Interview

Major Entrance Exams

CAT, XAT, MAT, CMAT, SNAP

Required Skills

Mathematical Ability

Good Communication Skills

Analytical and Leadership Skills

Reasoning Skills

Problem Solving Skills

What do you Learn?

Market Research and Analysis

Selling

Pricing

Advertising

Product Designing

Presentation

Communication

Program Fee

4 Lakh INR – 20 Lakh INR

Average Starting Salary

2.5 Lakh INR – 10 Lakh INR

Top Hiring Companies

HDFC, IBM, Cognizant, Accenture, TCS etc.

Who should opt for MBA in Marketing?

While an MBA in Marketing is open to anyone who wishes to pursue it, an MBA in Marketing is the best bet for people who are creative, have good communication skills and have an aptitude for human behavior.

Which are the best Institutes for MBA in Marketing?

Choosing the right institute is equally vital like choosing the right course. In India there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing are listed below:

Rank

Name of Institute

Name of Marketing Course on Offer

1

Indian Institute of Management, Bangalore (IIM B)

PGP Specialization in Marketing

2

Indian Institute of Management, Calcutta (IIM C)

PGDM Post Graduate Program in Management – Marketing

3

Indian School of Business (ISB)

PGDM Post Graduate Program in Management – Marketing Major

4

Indian Institute of Technology (IIT), Bombay

Master of Management Program - Marketing

5

Faculty of Management Studies, University of Delhi

MBA in Marketing

6

Indian Institute of Management, Lucknow (IIM L)

PGDM Post Graduate Program in Management – Marketing Electives

7

Management Development Institute (MDI)

PGDM Post Graduate Program in Management – Marketing Specialization

8

Indian Institute of Technology (IIT), Delhi

MBA Specialization in Marketing – Department of Management Studies (DMS)

9

Loyola Institute of Business Administration, Chennai

PGDM Marketing

10

Institute of Management Technology (IMT), Ghaziabad

PGDM Marketing

Course Structure for MBA in Marketing

A regular MBA program is of two years with either two semesters or three semesters in each year. At the end of the completion of the first year, all students have to go through a summer training program or internship which is designed to give hands on experience to the students about how an organization functions. At the beginning of the second year students select their specialization. The typical process can be shown with the following flow chart:

Course Structure for MBA in Marketing

Almost all major B-Schools teach foundation courses in the first year and in the second year students opt from a list of electives. The courses in the first year span a wide variety of area of study. Some of these are:

Area

Course

Marketing

Marketing Management, Marketing Research etc.

Economics

Managerial Economics, Firms and Markets etc.

Finance

Financial Accounting, Financial Reporting and Analysis etc.

Organizational Behavior

Organization Effectiveness and Change, Organization Behavior etc.

Information Technology & Communication

Business Communication, Information Technology and Management etc.

Human Resource

Human Resource Management, Strategic Human Resource Management etc.

Production & Operations Management

Designing Operations for Demand, Analysis of Data etc.

What are the Electives for MBA in Marketing?

At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:

  • Marketing Research
  • Consumer Behavior
  • Marketing Strategy
  • Marketing Services
  • Product and Service Design
  • Brand Management
  • Digital and Social Media Marketing
  • Analysis of Demand
  • Marketing Campaigns

Course Delivery Structure

All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO etc.

Which is better – MBA in Marketing or MBA in Finance?

This is a question often asked by MBA aspirants since both Marketing and Finance have stronghold when it comes to job opportunity. To pick the best one out of MBA in Finance and MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.

The best approach is to go for the course which resonates with your interest. For example if you have excellent communication skills and are good with people then Marketing is the right choice for you.  MBA in Marketing involves travelling and is the right option for individuals with excellent people skills.

PGP Vs. PGDM

PGP stands for Post Graduate Program and is a full 2 year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and PGDM course.

Further Academic Opportunities

MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem solving skills.

Other than FPM Program an individual can also go for PhD in Management which is offered at Universities and IITs. An FPM program or PhD in Management paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.

Eligibility Criteria

Aspirants seeking admission to 2 year Full-time MBA Program should meet the following criteria as specified by the institute.

Academic Requirement:

Candidate must have passed Bachelor’s degree course of three years minimum duration from any recognized Indian University; or its equivalent, recognized by A.I.U securing minimum 50% (45% for SC/ST) marks in aggregate.

Entrance Exam:

Candidates must qualify one of the following entrance test-State Level Combined Entrance Examination conducted jointly by GBTU, Lucknow, and MTU, Noida usually conducted in April. Qualified candidates can take admission in the institute based on their rank via Combined Counselling.

Course Details

The Following Fees is as per UP Fee Regulatory authority order

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BIET Jhansi: Students' Opinion

AI-Generated Summary based on 0 Reviews

Admission to the college is based on the UPTU/UPSEE entrance exam, conducted annually between April and May by the Technical University. Candidates need to meet cutoff marks for counseling and college allotment is determined by rank, preferences, and scores. The faculty includes a mix of experienced and young professors with master's degrees, focusing on recent trends and technologies in management and technology. The college, being government-aided, offers an affordable fee structure. Total fees for day scholars are around INR 1.35 lakh, while hostel fees are INR 38,000 annually. For MBA students, the program is self-financed with a total fee of INR 1.40 lakh for two years, and hostel fees of INR 10,000 annually plus a mess fee of INR 14,000 per semester. Scholarships are available for economically disadvantaged and socially backward classes, with loans accessible through minimal paperwork. The placement scenario is above average, with about 30% of students securing jobs through the college. Top recruiters include Mahindra, ICICI, Coca-Cola, NTPC, BSNL, ITC, TCS, and Reliance. However, MBA placements are less promising, with only 5-10% securing positions and the highest package reaching 10 LPA, often offered by BYJU's. Internship opportunities are limited, with 30-40% of students obtaining internships through the college, often relying on personal efforts. Stipends range from INR 1,000 to 2,000 per month. The college offers financial aid through the Uttar Pradesh government scholarship program and reserves 5% of seats as fee waivers for meritorious students excelling in the UPSEE examination. Overall, the college provides a cost-effective education with financial support to eligible students, ensuring a blend of academic and professional growth opportunities.
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BIET Jhansi Upcoming Important Dates 2025


Expired Events

EventsDates
CAT 2024 Registration DateAug 03, 2024 - Feb 13, 2025
CAT 2024 Result DateDec 26, 2024
CAT 2024 Exam DateNov 24, 2024

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Master of Business Administration [MBA] (Marketing) Comparison

BIET Jhansi
Reviews Rating
Cost To Study
Total Fees
133000 (2 Years )
Ranking
-
Highest Salary₹6400000
Average Salary₹600000
General Course Details
Duration - 2 Years
Course Offered - Full Time
Total Seats - 60
Mode - Full Time
Degree Type - On Campus
Course Level - Post Graduation
Course Credential - Degree
EligibilityGraduation with 50% +CAT/UPTAC

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