Why is MICA Ahmedabad famous?

MICA is popularly known as the Mecca of Marketing for its Marketing course.

Does MICA accept CAT Scores for MBA Program?

MICA accepts CAT / XAT / GMAT and MICAT Scores for its MBA Programs.

What is the average package for MICA?

The MICA average package offered during Placements 2023 is INR 20.09 LPA.

Which is better: NMIMS Mumbai or MICA?

NMIMS is known for its Academic Quality and Faculty from Top National & Global Institutes & Industries while MICA is known for its Marketing stream, Gender Diversity & Unique Curriculum. A brief comparison of both the colleges is tabulated below:ParticularsNMIMS MumbaiMICAEstablished19811991NIRF Ranking 20232137MBA FeesINR 23,90,000INR 23,00,000Entrance ExamNMATMICATAverage PackageINR 26.63 LPAINR 20.09 LPABoth NMIMS Mumbai & MICA are Top Colleges of India. However if interested in Marketing, MICA has the upper hand.

What is the CAT Cutoff for MICA?

The CAT Cutoff for MICA is 80 Percentile.

Is the MICAT exam easy?

MICAT is a Computer Based Test (CBT) used for selection of MBA Program. The exam is conducted twice a year in over 48 cities across the country. According to MICAT exam candidates, the overall difficulty level is easy to moderate.

What is the Admission Procedure for MICA?

Candidates must have a valid score in CAT / XAT / GMAT / MICAT. Candidates who are shortlisted based on their scores are required to appear for Group Exercise & Personal Interview.

Does MICA accept Freshers for its MBA Program?

MICA accepts Freshers for its MBA Program. Work Experience is not mandatory for getting admission into the Program.

How is the Placement of MICA?

MICA recently concluded its Placement Drive for batch 2023 with 100% students getting placed. The Institute secured the highest package & average package at INR 36 LPA & INR 20.09 LPA respectively. Accenture, Adani, Cognizant, HDFC Bank, Piramal were some of the Top Recruiters during the placement drive.

What are the Parameters of MBA Program Admission at MICA?

The parameter for MBA Program is as follows:ParametersWeightageCAT/XAT/GMAT20%MICAT30%Group Exercise (GE)20%Personal Interview (PI)30%

How are the Hostels at MICA?

MICA has separate Hostels for Boys & Girls. Hostels are provided on a Twin-sharing basis for the 1st Year Students and a Single-occupancy basis for 2nd Year. Ashoka, Gulmohar, Palaash, Parijat, Chinar and Silver Oak are some of the Hostels at MICA. Each Room has 2 Beds, 2 Dressers and 2 Tables.

By which organizations MICA is accredited?

MICA is accredited by various organizations such as AICTE and NBA. MICAs PGDM Program has equivalence to an MBA degree by Association of Indian Universities (AIU).

How to apply for MICA MBA Program?

The steps to apply for MICA MBA Program is given below:Step 1: Register Yourself on the official website of MICAStep 2: Verify your Email Address and Mobile NumberStep 3: Upload your Photo & Signature and fill Application Form with all the required detailsStep 4: Pay the Application Fee of INR 2,100 (Non-refundable) and Submit the Application

MICA Campus is located on the Outskirts of Ahmedabad and is spread across 19 acres. The Lush Green Campus is well equipped with a Gym, Library, Sports Area, Cafeteria, Academic Block, Auditorium etc. Medical / Hospital Facilities are also available on the Campus.

Who are some of the Top Recruiters of MICA?

Adani, Cognizant, Piramal, Titan, TCS, Flipkart etc are some of the Top Recruiters of MICA.

What is the Validity of CAT / XAT / GMAT Scores in MICA?

For MICA Admission 2024, candidates must have a valid score in CAT 2023 / XAT 2024 / GMAT (2022 onwards).

What are the specializations offered in the MBA Program of MICA?

There are 5 specializations offered in the MBA Program at MICA, they are,Advertising & Brand ManagementDigital Communication ManagementData Science and Business AnalyticsMedia & Entertainment ManagementSales & Customer Relationship Management (Minor)

What are the Job Roles offered during MICA Placement Drive of 2023?

Some of the Job Roles which were offered during MICA Placement Drive of 2023 are Corporate Communication, Sales Management Trainee, Product Manager, Program Management Lead etc.

Does MICA offer Scholarships?

MICA offers scholarships under Merit cum Means and Prof. Bikram Bindra Scholarship known as Equity Scholarship.

What is the MICAT Exam Pattern?

MICAT is a Computer based Test which is of 2 Hours & 15 Minutes duration. MICAT consists of 3 Sections, they are as follows:SectionName of SectionSectional Time DurationSection APsychometric Test30 MinutesSection BAptitude Test with 4 Sub Sections: 1) Verbal ability; 2) Quantitative Ability and Data Interpretation 3) General Awareness 4) Divergent and Convergent Thinking1 Hours 20 MinutesSection CDescriptive Test25 Minutes

Does MICA have International Collaborations?

MICA has tie-ups with various International Institutes, some of the Institutes are given below:ESCEM,France Business School, FranceSchool of Communications , Nanyang Technological University, (NTU), SingaporeInstitute of Applied Media Studies, ZurichUniversity of New Mexico, USAUniversity of Southern Denmark, DenmarkQueensland University of Technology, AustraliaSchool of Communications Arts, Bangkok University, ThailandBonn-Rhein-Sieg University of Applied Sciences, Sankt Augustine, Germany

Does MICA have a Library?

MICA Library is also known as Knowledge Exchange and Information Centre (KEIC). KEIC has 24x7 Physical Resources & Online. KEIC has 33,187 TV Commercials, 1,83,478 Newspaper Clippings, 18,828 Print Ads and 4,029 Student Dissertations and Summer Reports.

Does MICA offer Financial Assistance for FPM Students?

MICA offers Financial Assistance to the FPM Students. The stipend for the first 2 years is INR 38,000 per month and that of 3rd and 4th year is INR 41,000.

What is the Ranking of MICA?

MICA has secured rank 37th in NIRF 2023 in the Management Category. The Institute was also ranked 9th in Top B-Schools (Pvt.) by IIRF 2024.

Are there any Clubs & Committees at MICA?

There are various Clubs & Committees at MICA, the details of which are tabulated below:

Are there any Startups founded by MICA Alumni?

Yes, there are various startups founded by MICA Alumni, some of which are Acko founded by Varun Dua (batch of 2003), Culture Opus founded by Sachin Sharma (batch of 2010), Manja founded by Arvind Krishnan (batch of 2005).

What is the Eligibility Criteria for the FPM Program at MICA?

Candidates must have a Masters Degree or 5-Year Integrated Masters Degree with 55% Marks in Management / Communications / Humanities / Social Science in order to be eligible for the FPM Program at MICA.

What is the Application Fee of an FPM Program at MICA?

The Application Fee of FPM Program at MICA is INR 500.

What was the Highest Stipend & Average Stipend recorded at MICA during the Summer Internship of 2023?

MICA recorded the Highest Stipend of INR 4.40 Lakhs and the Average Package was secured at INR 1.54 Lakhs (for 2 months) during the Summer Internship of 2023.

What other 'on campus' activities are there at MICA Ahmedabad?

The institute promotes extracurricular involvement among students for their overall development. At MICA, there are a variety of formal and unofficial student-run committees that plan activities all year long.

Are there any Online Programs at MICA?

Yes, there are various Online Programs at MICA, some of the ongoing online programs are:Digital Marketing & Communication with Specialization (DMC-S)Advertising Management and Public Relations (AMPR)Managing Brands and Marketing Communication (MBMC)Brand Communication Management (BCM)Strategic Brand Management and Communications (SBMC)Executive Certificate Programme in Strategic Communication with Storytelling (SCS)

What are the specializations offered in the FPM Program of MICA?

There are 5 specializations offered under the MICA Program at JIMS Rohini, they are as follows:ManagementCommunicationMarketingMedia and EntertainmentDigital Marketing

What is the intake of MICA for the PGDM Program?

MICA has a batch size of 180 for PGDMC and 36 for PGDM Program.

Can I take the MICAT Test from my own Computer?

Candidates who are taking the MICAT Test have to necessarily go to the Test Venue allotted to them and appear for the test there.

What is the CCC Program of MICA?

Post Graduate Certificate Programme in Crafting Creative Communication (CCC) is a program designed to cater the demands of the Advertising, Media and Communication Industry.

What is the Eligibility Criteria for the CCC Program at MICA?

Candidates must have a Bachelors Degree or equivalent in any discipline.

What is the Selection Criteria for the CCC Program at MICA?

Candidates are shortlisted for Personal Interview (PI). The final selection of the candidates will be based on their overall performance.

How is a Typical Day at MICA?

A Typical Day at MICA is a little different from most B-Schools as the Classes don't start very early. There are 4-5 Classes on a Typical Day and a 15 Minute Break between each Class. Once the Students are done with the Classes, they either spend their time in the KEIC (Library), Group Presentations, Assignments or Extra-curricular Activities.

What is the pattern for MICAT, GE-PI at MICA Ahmedabad?

MICAT is Computer Based Test (CBT). The MICAT has been designed comprehensively to assess analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creativity potential and general awareness about contemporary social and industry-related issues, including areas covering media, marketing, advertising and business. All psychometric questions are compulsory. A group exercise is a team-based evaluation process wherein candidates will be judged on their performance with their allotted group members. There will be no screening after the GE. All those who have appeared for GE will also appear for Personal Interview. This consists of interactions with the candidates, to assess their suitability for Creative Leadership in Strategic Marketing and Communication driven industry sectors along with other required traits. This does not require any prior preparation.

How can I prepare for MICAT and GD-PI at MICA Ahmedabad?

The MICAT has been designed as a comprehensive test to assess analytical and verbal ability, logical reasoning, convergent and divergent thinking, written communication skills, creative potential and general awareness about contemporary social and industry-related issues including areas covering media, marketing, advertising and business. GE and PI - These consist of a series of interactions with the candidates to assess their suitability for the Strategic Marketing and Communication driven industry sectors. This does not require any prior preparation.

Does MICA Ahmedabad offer student exchange and learning programs with foreign universities?

Yes, MICA has collaborations with many international management and communication institutes.

What are the other on campus activities at MICA Ahmedabad?

The institute encourages students to participate in extracurricular activities for holistic growth. There are a number of formal and informal student-run committees at MICA that organise events throughout the year.

What are the online programmes provided by MICA Ahmedabad?

MICA provides multiple online programmes such as Advertising Management & Public Relations, Market Research & Data Analytics, Digital Marketing & Communication with Specialisations, Digital Marketing, Managing Brands & Marketing Communication, Media & Entertainment Management, Business Management, Sales & Marketing Communications.

Does MICA Ahmedabad have any international collaboration?

Yes, MICA has international & Domestic collaborations. The institution is accredited and affiliated with the Chartered Institute of Marketing, UK. It is a member of the Association of Asia Pacific Business Schools (AAPBS) and the Association of Management Development Institutions in South Asia (AMDISA). These tie ups focus on faculty, jointly research and student exchange. MICA has collaborations with the following institutions:Queensland University of Technology, AustraliaSchool of Communications Arts, Bangkok University, ThailandGraduate School, Bangkok UniversitySchool of Communications , Nanyang Technological University, (NTU), Singapore

Ques: What are the placement records of MICA Ahmedabad?

The placement record of MICA Ahmedabad is good as this is one of the prestigious MBA colleges in India. All the notable recruiters come to hire the aspirants of the institution. In the 2023 Placement Drive, 100% of the students got placed. The highest CTC was offered at INR 36 LPA. Posts like Program Manager, Campaign Manager, Marketing Specialist and various other roles are offered. Top companies that participated at the placement drive include L'Oreal, Google, Amul, Amazon, Flipkart, Titan, upGrad, etc.

What are the Leadership & Management Development programmes offered by MICA Ahmedabad?

The Leadership & Management Development programmes are offered by MICA Ahmedabad. It is designed for the assessment of learning and development needs of the client with crystal clear acknowledging objectives & outcomes. Some of the top league, corporate house, public sectors which have worked with MICA, are:InfosysPacificaTATA MotorsTCSUSHAAmwayAdani wilmar

What are the opportunities given to the students at research work in MICA Ahmedabad?

MICA has three functioning bodies which provide connections, plans to the students at Research Works. These two committees are MICAMINDS, MLS & MICA Research. These bodies simplify dissemination, assimilation projects, case studies and lectures. All these student-run committees ensure that the graduate students of the MICA are aware of market industry realities.

Is MICA Ahmedabad a good college?

Yes, MICA is one of the best management institutes which is highly rated and recommended for pursuing different PG Diploma courses in management. MICA Ahmedabad is known for its placements and infrastructure. The institute maintains a 100% placement record every year. In the 2023placement drive, students received an average salary of INR 20.09 LPA. The highest salary package stood at INR 36 LPA. 173students participated in the placement drive & all of them were placed.

Which is the top recruiting sector during the placement drive of 2021 at MICA?

In the placement drive of 2021 at MICA, the major recruiting sector was IT/ITES followed by FMCG.

What is the Highest stipend offered during the summer internship placements of 2022 at MICA?

During the summer internship placements of 2022, the highest stipend stood at INR 3.5 Lakhs.

What is the Average stipend offered during the summer internship placements of 2022 at MICA?

During the summer internship placements of 2022, the average stipend stood at INR 2.56 Lakhs.

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Ahmedabad, GujaratEstd 1991

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MICA Latest Updates and News

11 Mar, 2025 MICA (MICA) is a renowned institution situated in the vibrant city of Ahmedabad, within the state of Gujarat.

MICA, Ahmedabad provides the best PGDM and CCC courses. It is known for its management programs in the Communication and Innovating Marketing field. To be admitted, students must pass the MICAT admission test. To pass the MICAT admission test, students must meet the requirements. One of the designated exams: CAT / XAT / GMAT. Check MICA Admission Process

MICA Expected Cut-Off 2021

MICA Cut-off is based on the score obtained by the students in CAT/XAT/GMAT exam.

The table given below gives an idea about the percentile a student should score for getting shortlisted:

Entrance Exam	Expected Cut-off	Remarks
CAT 2020	80	Actual cut-off may go up
XAT 2021	80	Actual cut-off may go up
GMAT (Taken 2019 Onwards)	80 ( Verbal & Quant )	Actual cut-off may go up

The MICA Cut-off has not yet been released. In this case, students can use the minimum percentile of the previous year to determine their achievement score for the current year. There are three different sections on the basis of which the percentile is divided-

Section A: Psychometric Test

Section B: Descriptive Test

Section C: It is divided into 4 sub-sections

Divergent Convergent Thinking
Verbal Ability
Quant and DI
General Knowledge

Section	Expected Marks	Total Marks
Divergent Convergent Thinking	8.5 - 12 Marks	30 Marks
Quant and DI	6.5 - 7.5 Marks	25 Marks
Verbal Ability	8 - 10 Marks	25 Marks
General Knowledge	5.5 - 6.5 Marks	25 Marks

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MICA PGDM Selection Process

The selection process of these courses has three steps that the students must follow in order to get admission to MICA, Ahmedabad.

Step 1: CAT/XAT/GMAT Score

The student should appear for any one of the three exams that are CAT XAT GMAT, to become eligible to appear for MICAT.

Step 2: MICAT exam

After qualifying for the above entrance examinations the student must appear for the MICAT examination to get shortlisted for the admission round.

The students are evaluated on the basis of three different sections that are

Step 3: Group exercise and personal interview

After getting shortlisted in both the above steps the students are then invited for both group excise and personal interview.

The students who are appearing for GE / PI will have to get the scores given below:

Section	Score ( Out of 5 )
Group exercise	3.5
personal interview	4

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MICA, XAT Cutoff 2023

MICA, XAT Cutoff 2023 for General Category is listed below. The overall cutoff percentile for XAT is 80

Courses	Round 1 (Cutoff percentile)
PGDM Compare	80
PGDM Communication Compare	80

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MICA: 1 Answered Questions

What is the XAT score cut-off for MICA Ahmedabad?

Sabeer Chalana

MICA Ahmedabad’s XAT score cut-off for 2023 is ranging from 80 to 99.99. This means they're looking at your overall potential rather than just a single number.

MICA is inclusive and considers applicants who have taken CAT, XAT, or GMAT. So, if you're passionate about pursuing a career in communication and marketing, you have multiple avenues to showcase your abilities and get into MICA.

the XAT percentile serves as a bridge to the next step of the admissions process. All applicants who meet that cutoff point are therefore qualified to participate in the GD/PI phase, that follows.

The cutoff percentile, which often falls between 92 and 96%ile, is the so-called lowest percentile of final offer conversion.

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