Question 1

Why is MICA Ahmedabad famous?

Accepted Answer

MICA is popularly known as the Mecca of Marketing for its Marketing course.

Question 2

Does MICA accept CAT Scores for MBA Program?

Accepted Answer

MICA accepts CAT / XAT / GMAT and MICAT Scores for its MBA Programs.

Question 3

What is the average package for MICA?

Accepted Answer

The MICA average package offered during Placements 2023 is INR 20.09 LPA.

Question 4

Which is better: NMIMS Mumbai or MICA?

Accepted Answer

NMIMS is known for its Academic Quality and Faculty from Top National & Global Institutes & Industries while MICA is known for its Marketing stream, Gender Diversity & Unique Curriculum. A brief comparison of both the colleges is tabulated below:ParticularsNMIMS MumbaiMICAEstablished19811991NIRF Ranking 20232137MBA FeesINR 23,90,000INR 23,00,000Entrance ExamNMATMICATAverage PackageINR 26.63 LPAINR 20.09 LPABoth NMIMS Mumbai & MICA are Top Colleges of India. However if interested in Marketing, MICA has the upper hand.

Question 5

What is the CAT Cutoff for MICA?

Accepted Answer

The CAT Cutoff for MICA is 80 Percentile.

Question 6

Is the MICAT exam easy?

Accepted Answer

MICAT is a Computer Based Test (CBT) used for selection of MBA Program. The exam is conducted twice a year in over 48 cities across the country. According to MICAT exam candidates, the overall difficulty level is easy to moderate.

Question 7

What is the Admission Procedure for MICA?

Accepted Answer

Candidates must have a valid score in CAT / XAT / GMAT / MICAT. Candidates who are shortlisted based on their scores are required to appear for Group Exercise & Personal Interview.

Question 8

Does MICA accept Freshers for its MBA Program?

Accepted Answer

MICA accepts Freshers for its MBA Program. Work Experience is not mandatory for getting admission into the Program.

Question 9

How is the Placement of MICA?

Accepted Answer

MICA recently concluded its Placement Drive for batch 2023 with 100% students getting placed. The Institute secured the highest package & average package at INR 36 LPA & INR 20.09 LPA respectively. Accenture, Adani, Cognizant, HDFC Bank, Piramal were some of the Top Recruiters during the placement drive.

Question 10

What are the Parameters of MBA Program Admission at MICA?

Accepted Answer

The parameter for MBA Program is as follows:ParametersWeightageCAT/XAT/GMAT20%MICAT30%Group Exercise (GE)20%Personal Interview (PI)30%

Question 11

How are the Hostels at MICA?

Accepted Answer

MICA has separate Hostels for Boys & Girls. Hostels are provided on a Twin-sharing basis for the 1st Year Students and a Single-occupancy basis for 2nd Year. Ashoka, Gulmohar, Palaash, Parijat, Chinar and Silver Oak are some of the Hostels at MICA. Each Room has 2 Beds, 2 Dressers and 2 Tables.

Question 12

By which organizations MICA is accredited?

Accepted Answer

MICA is accredited by various organizations such as AICTE and NBA. MICAs PGDM Program has equivalence to an MBA degree by Association of Indian Universities (AIU).

Question 13

How to apply for MICA MBA Program?

Accepted Answer

The steps to apply for MICA MBA Program is given below:Step 1: Register Yourself on the official website of MICAStep 2: Verify your Email Address and Mobile NumberStep 3: Upload your Photo & Signature and fill Application Form with all the required detailsStep 4: Pay the Application Fee of INR 2,100 (Non-refundable) and Submit the Application

Question 14

How is MICA Campus?

Accepted Answer

MICA Campus is located on the Outskirts of Ahmedabad and is spread across 19 acres. The Lush Green Campus is well equipped with a Gym, Library, Sports Area, Cafeteria, Academic Block, Auditorium etc. Medical / Hospital Facilities are also available on the Campus.

Question 15

Who are some of the Top Recruiters of MICA?

Accepted Answer

Adani, Cognizant, Piramal, Titan, TCS, Flipkart etc are some of the Top Recruiters of MICA.

Question 16

What is the Validity of CAT / XAT / GMAT Scores in MICA?

Accepted Answer

For MICA Admission 2024, candidates must have a valid score in CAT 2023 / XAT 2024 / GMAT (2022 onwards).

Question 17

What are the specializations offered in the MBA Program of MICA?

Accepted Answer

There are 5 specializations offered in the MBA Program at MICA, they are,Advertising & Brand ManagementDigital Communication ManagementData Science and Business AnalyticsMedia & Entertainment ManagementSales & Customer Relationship Management (Minor)

Question 18

What are the Job Roles offered during MICA Placement Drive of 2023?

Accepted Answer

Some of the Job Roles which were offered during MICA Placement Drive of 2023 are Corporate Communication, Sales Management Trainee, Product Manager, Program Management Lead etc.

Question 19

Does MICA offer Scholarships?

Accepted Answer

MICA offers scholarships under Merit cum Means and Prof. Bikram Bindra Scholarship known as Equity Scholarship.

Question 20

What is the MICAT Exam Pattern?

Accepted Answer

MICAT is a Computer based Test which is of 2 Hours & 15 Minutes duration. MICAT consists of 3 Sections, they are as follows:SectionName of SectionSectional Time DurationSection APsychometric Test30 MinutesSection BAptitude Test with 4 Sub Sections: 1) Verbal ability; 2) Quantitative Ability and Data Interpretation 3) General Awareness 4) Divergent and Convergent Thinking1 Hours 20 MinutesSection CDescriptive Test25 Minutes

Question 21

Does MICA have International Collaborations?

Accepted Answer

MICA has tie-ups with various International Institutes, some of the Institutes are given below:ESCEM,France Business School, FranceSchool of Communications , Nanyang Technological University, (NTU), SingaporeInstitute of Applied Media Studies, ZurichUniversity of New Mexico, USAUniversity of Southern Denmark, DenmarkQueensland University of Technology, AustraliaSchool of Communications Arts, Bangkok University, ThailandBonn-Rhein-Sieg University of Applied Sciences, Sankt Augustine, Germany

Question 22

Does MICA have a Library?

Accepted Answer

MICA Library is also known as Knowledge Exchange and Information Centre (KEIC). KEIC has 24x7 Physical Resources & Online. KEIC has 33,187 TV Commercials, 1,83,478 Newspaper Clippings, 18,828 Print Ads and 4,029 Student Dissertations and Summer Reports.

Question 23

Does MICA offer Financial Assistance for FPM Students?

Accepted Answer

MICA offers Financial Assistance to the FPM Students. The stipend for the first 2 years is INR 38,000 per month and that of 3rd and 4th year is INR 41,000.

Question 24

What is the Ranking of MICA?

Accepted Answer

MICA has secured rank 37th in NIRF 2023 in the Management Category. The Institute was also ranked 9th in Top B-Schools (Pvt.) by IIRF 2024.

Question 25

Are there any Clubs & Committees at MICA?

Accepted Answer

There are various Clubs & Committees at MICA, the details of which are tabulated below:

Question 26

Are there any Startups founded by MICA Alumni?

Accepted Answer

Yes, there are various startups founded by MICA Alumni, some of which are Acko founded by Varun Dua (batch of 2003), Culture Opus founded by Sachin Sharma (batch of 2010), Manja founded by Arvind Krishnan (batch of 2005).

Question 27

What is the Eligibility Criteria for the FPM Program at MICA?

Accepted Answer

Candidates must have a Masters Degree or 5-Year Integrated Masters Degree with 55% Marks in Management / Communications / Humanities / Social Science in order to be eligible for the FPM Program at MICA.

Question 28

What is the Application Fee of an FPM Program at MICA?

Accepted Answer

The Application Fee of FPM Program at MICA is INR 500.

Question 29

What was the Highest Stipend & Average Stipend recorded at MICA during the Summer Internship of 2023?

Accepted Answer

MICA recorded the Highest Stipend of INR 4.40 Lakhs and the Average Package was secured at INR 1.54 Lakhs (for 2 months) during the Summer Internship of 2023.

Question 30

What other 'on campus' activities are there at MICA Ahmedabad?

Accepted Answer

The institute promotes extracurricular involvement among students for their overall development. At MICA, there are a variety of formal and unofficial student-run committees that plan activities all year long.

Question 31

Are there any Online Programs at MICA?

Accepted Answer

Yes, there are various Online Programs at MICA, some of the ongoing online programs are:Digital Marketing & Communication with Specialization (DMC-S)Advertising Management and Public Relations (AMPR)Managing Brands and Marketing Communication (MBMC)Brand Communication Management (BCM)Strategic Brand Management and Communications (SBMC)Executive Certificate Programme in Strategic Communication with Storytelling (SCS)

Question 32

What are the specializations offered in the FPM Program of MICA?

Accepted Answer

There are 5 specializations offered under the MICA Program at JIMS Rohini, they are as follows:ManagementCommunicationMarketingMedia and EntertainmentDigital Marketing

Question 33

What is the intake of MICA for the PGDM Program?

Accepted Answer

MICA has a batch size of 180 for PGDMC and 36 for PGDM Program.

Question 34

Can I take the MICAT Test from my own Computer?

Accepted Answer

Candidates who are taking the MICAT Test have to necessarily go to the Test Venue allotted to them and appear for the test there.

Question 35

What is the CCC Program of MICA?

Accepted Answer

Post Graduate Certificate Programme in Crafting Creative Communication (CCC) is a program designed to cater the demands of the Advertising, Media and Communication Industry.

Question 36

What is the Eligibility Criteria for the CCC Program at MICA?

Accepted Answer

Candidates must have a Bachelors Degree or equivalent in any discipline.

Question 37

What is the Selection Criteria for the CCC Program at MICA?

Accepted Answer

Candidates are shortlisted for Personal Interview (PI). The final selection of the candidates will be based on their overall performance.

Question 38

How is a Typical Day at MICA?

Accepted Answer

A Typical Day at MICA is a little different from most B-Schools as the Classes don't start very early. There are 4-5 Classes on a Typical Day and a 15 Minute Break between each Class. Once the Students are done with the Classes, they either spend their time in the KEIC (Library), Group Presentations, Assignments or Extra-curricular Activities.

Question 39

What is the pattern for MICAT, GE-PI at MICA Ahmedabad?

Accepted Answer

MICAT is Computer Based Test (CBT). The MICAT has been designed comprehensively to assess analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creativity potential and general awareness about contemporary social and industry-related issues, including areas covering media, marketing, advertising and business. All psychometric questions are compulsory. A group exercise is a team-based evaluation process wherein candidates will be judged on their performance with their allotted group members. There will be no screening after the GE. All those who have appeared for GE will also appear for Personal Interview. This consists of interactions with the candidates, to assess their suitability for Creative Leadership in Strategic Marketing and Communication driven industry sectors along with other required traits. This does not require any prior preparation.

Question 40

How can I prepare for MICAT and GD-PI at MICA Ahmedabad?

Accepted Answer

The MICAT has been designed as a comprehensive test to assess analytical and verbal ability, logical reasoning, convergent and divergent thinking, written communication skills, creative potential and general awareness about contemporary social and industry-related issues including areas covering media, marketing, advertising and business. GE and PI - These consist of a series of interactions with the candidates to assess their suitability for the Strategic Marketing and Communication driven industry sectors. This does not require any prior preparation.

Question 41

Does MICA Ahmedabad offer student exchange and learning programs with foreign universities?

Accepted Answer

Yes, MICA has collaborations with many international management and communication institutes.

Question 42

What are the other on campus activities at MICA Ahmedabad?

Accepted Answer

The institute encourages students to participate in extracurricular activities for holistic growth. There are a number of formal and informal student-run committees at MICA that organise events throughout the year.

Question 43

What are the online programmes provided by MICA Ahmedabad?

Accepted Answer

MICA provides multiple online programmes such as Advertising Management & Public Relations, Market Research & Data Analytics, Digital Marketing & Communication with Specialisations, Digital Marketing, Managing Brands & Marketing Communication, Media & Entertainment Management, Business Management, Sales & Marketing Communications.

Question 44

Does MICA Ahmedabad have any international collaboration?

Accepted Answer

Yes, MICA has international & Domestic collaborations. The institution is accredited and affiliated with the Chartered Institute of Marketing, UK. It is a member of the Association of Asia Pacific Business Schools (AAPBS) and the Association of Management Development Institutions in South Asia (AMDISA). These tie ups focus on faculty, jointly research and student exchange. MICA has collaborations with the following institutions:Queensland University of Technology, AustraliaSchool of Communications Arts, Bangkok University, ThailandGraduate School, Bangkok UniversitySchool of Communications , Nanyang Technological University, (NTU), Singapore

Question 45

Ques: What are the placement records of MICA Ahmedabad?

Accepted Answer

The placement record of MICA Ahmedabad is good as this is one of the prestigious MBA colleges in India. All the notable recruiters come to hire the aspirants of the institution. In the 2023 Placement Drive, 100% of the students got placed. The highest CTC was offered at INR 36 LPA. Posts like Program Manager, Campaign Manager, Marketing Specialist and various other roles are offered. Top companies that participated at the placement drive include L'Oreal, Google, Amul, Amazon, Flipkart, Titan, upGrad, etc.

Question 46

What are the Leadership & Management Development programmes offered by MICA Ahmedabad?

Accepted Answer

The Leadership & Management Development programmes are offered by MICA Ahmedabad. It is designed for the assessment of learning and development needs of the client with crystal clear acknowledging objectives & outcomes. Some of the top league, corporate house, public sectors which have worked with MICA, are:InfosysPacificaTATA MotorsTCSUSHAAmwayAdani wilmar

Question 47

What are the opportunities given to the students at research work in MICA Ahmedabad?

Accepted Answer

MICA has three functioning bodies which provide connections, plans to the students at Research Works. These two committees are MICAMINDS, MLS & MICA Research. These bodies simplify dissemination, assimilation projects, case studies and lectures. All these student-run committees ensure that the graduate students of the MICA are aware of market industry realities.

Question 48

Is MICA Ahmedabad a good college?

Accepted Answer

Yes, MICA is one of the best management institutes which is highly rated and recommended for pursuing different PG Diploma courses in management. MICA Ahmedabad is known for its placements and infrastructure. The institute maintains a 100% placement record every year. In the 2023placement drive, students received an average salary of INR 20.09 LPA. The highest salary package stood at INR 36 LPA. 173students participated in the placement drive & all of them were placed.

Question 49

Which is the top recruiting sector during the placement drive of 2021 at MICA?

Accepted Answer

In the placement drive of 2021 at MICA, the major recruiting sector was IT/ITES followed by FMCG.

Question 50

What is the Highest stipend offered during the summer internship placements of 2022 at MICA?

Accepted Answer

During the summer internship placements of 2022, the highest stipend stood at INR 3.5 Lakhs.

Question 51

What is the Average stipend offered during the summer internship placements of 2022 at MICA?

Accepted Answer

During the summer internship placements of 2022, the average stipend stood at INR 2.56 Lakhs.

Question 52

What are the Job roles offered during the summer internship placements of 2022 at MICA?

Accepted Answer

Some of the Job roles like Content Strategy Intern, Trade Marketing Intern were offered to the students during the summer internship placements of 2022 at MICA.

Question 53

What is the stipend offered to the 2021 summer interns at MICA?

Accepted Answer

In the summer internships of 2021, the highest stipend of INR 3.20 Lakhs per month was offered. The average stipend stood at INR 98.3 K per month. Average stipend of top 25 students stood at INR 2.48 Lakhs per month, average stipend of top 50 students stood at INR 1.81 Lakhs per month, average stipend of top 100 students stood at INR 1.28 Lakhs per month.

Question 54

Which were the top recruiting companies during the summer internship placements of 2021 at MICA?

Accepted Answer

Recruiters like Amul, Amazon, Google, Apollo, HP, AICL visited the campus during the summer internship placement drive.

Question 55

How many students got placed during MICAPlacements 2021?

Accepted Answer

100% of the batch got placed during MICA Ahmedabad Placements 2021.

Question 56

What was the highest CTC offered during MICAPlacements 2021?

Accepted Answer

The highest CTC of INR 49.75 LPA was offered during MICA Ahmedabad Placements 2021.

Question 57

What was the average CTC offered during MICAPlacements 2021?

Accepted Answer

The average CTC of INR 14.01 LPA was offered during MICA Ahmedabad Placements 2021.

Question 58

How are the placements at MICAPlacements?

Accepted Answer

MICA aims to provide 100% placements to its students every year.

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