MICA Ahmedabad Admissions 2024: Registration (Open), Courses, Fees, Cutoff, Eligibility, Selection Criteria

MICA offers PGDM and PGDM-C for 2 years. PGDM-C is offered in the following specializations:

• Advertising Management
• Brand Management
• Digital Communication Management
• Marketing Analytics
• Media and Entertainment Management

MICA Ahmedabad PGDM/PGDM-C Eligibility

• Applicants applying must have a Bachelor's degree in any discipline or equivalent.
• Candidates in their last year of a Bachelor's degree are also eligible to apply.

MICA Ahmedabad PGDM/PGDM-C Selection Criteria

The PGDM selection at MICA is a 3 step process:

Step I: Entrance Exam Score 

The candidates are shortlisted based on a valid score of CAT/ XAT/ GMAT exams.

Step II: MICA Admission Test (MICAT)

The shortlisted candidates need to sit for MICAT which consists of 3 sections:

Section A: Psychometric 

Section B: Descriptive Test

Section C: 4 sections:

• Divergent and Convergent Thinking 
• Verbal ability 
• Quantitative Ability and Data Interpretation 
• General awareness

Step III: Group Exercise (GE) & Personal Interview (PI)

Candidates who will be shortlisted based on their performance in CAT/XAT/GMAT (50%) & MICAT (50%) are called for final selection round i.e. GE & PI.

The composite score for final selection is prepared by assigning a weights to different components as tabulated below:

Shortlisting Criteria

• For the students who qualify Section A of MICAT, their performance in CAT/XAT/GMAT exams will be considered. 
• Candidates with the minimum cut-off in CAT/XAT/GMAT will be shortlisted for further rounds. 
• For those who qualify CAT/XAT/GMAT, their Section B of MICAT will be assessed.
• Those who qualify based on relative performance subject to a minimum cut-off in Section B of MICAT shall have their Section C of MICAT assessed. 

Also Check:

MICAT Registration Process

MICAT Pattern & Syllabus

MICAT Practice Papers

MICA offers 3 years FPM course in 5 areas of specializations namely:

• Management
• Communication
• Marketing
• Media & Entertainment
• Digital Marketing

MICA Ahmedabad FPM Eligibility

• The candidates must have a Master’s Degree with at least 55% marks.
• Foreign nationals and NRIs with non-Indian degrees that are considered equivalent to the qualifications listed with GRE above are also eligible to apply for the course. 

MICA Ahmedabad FPM Selection Criteria

The Admission process consists of two steps:

Step I: Telephonic Interview

The eligible candidates have to appear for the telephonic interview round. 

Step II: MICA’s FPM Admission Test

The shortlisted candidates of Telephonic interview round need to take the FPM Admission Test organised by MICA. The test is a 3 - day process organized at the campus, which includes: 

1. A Written Test (WT) - The Written Test checks the candidate's theoretical understanding of communication, the ability to investigate a communication phenomenon, and the ability to interpret data and draw conclusions.
   • It is a descriptive test and is based on prescribed readings. 
   • Candidates shortlisted after the telephonic interviews will be informed through email. 
   • They are required to bring copies of the readings to the WT as it is an open-book exam
2. An Individual Presentation (IP) - During the Individual Presentation (IP), the candidate is required to present the topic based on the submitted research proposal. 
   • The students will be given 15 minutes to present to a panel of experts. 
   • Candidates need to make PowerPoint (PPT) presentations and present them.
3. A Personal Interview (PI) - A panel of experts will assess the candidate's personality and passion for research during the PI round.

MICA offers another residential program, Crafting Creative Communication (CCC). It is a one-year program certificate course.

MICA Ahmedabad CCC Eligibility

• Students applying for admission to the CCC (Crafting Creative Communication) course must have a Bachelor's degree (10+2+3 system) in any discipline or equivalent.
• Those who are in the final year of their Bachelor’s degree can also apply.

MICA Ahmedabad CCC Selection Criteria

Admission to the course is granted based on a written test followed by a GE and PI.

• Candidates have to take the written test. 
• The test is conducted through email with a limited time of 48 hours.
• Shortlisted candidates will be eligible for Group Exercise (GE) & Personal Interview (PI).
• The final selection list of the shortlisted candidates is based on their overall performance.

MICA offers the following Online PG Certificate Programs:

• Advertising Management and Public Relations
• Digital Marketing
• Advanced Certificate in Digital Branding & Advertising
• Managing Brand & Marketing Communication
• Media & Entertainment Management
• Digital Marketing & Communication with Specializations
• Business Management
• Market Research and Data Analytics
• Sales and Marketing Communication

MICA Ahmedabad Online Certificate Programs Eligibility

For Indian Applicants: Bachelor’s in any discipline with a minimum of 50% marks from a recognized university.

For International Applicants: Bachelor’s degree from any recognized University.

MICA Ahmedabad Online Certificate Programs Selection Criteria

Admission to the Online Certificate programs is based on the following parameters:

• Marks in graduation 
• Statement of Purpose
• Telephonic Interview