Bachelor of Business Administration [B.B.A] [Marketing Management] From Cologne Business School

Two words: digitization and opportunities. Products and content are brought to customers in a variety of ways. The Internet, in particular, has long been the focus of advertising measures. It's not just about sales. The digital age requires that marketing:

• a suitable image is defined and consolidated.
• plays target-group-oriented campaigns.
• Users convince and bind.
• builds loyal customer relationships.
• distinguishes a product from the competition through unique selling points.
• acts cross-medially in relevant channels.
• Measures analyzed, evaluated and optimized.
• Creatively developed new approaches.