The Delhi School of Communication (DSC) is one of the premier institutions in New Delhi. The institute aims to provide the national community with contemporary and effective communication professionals and leaders. Read more to know the recent happenings of the institute.

The Delhi School of Communication conducts e-Orientation for 27th Batch

Delhi School of Communication

Date: July 26, 2021

The formal Inauguration of the XXVII Post-Graduate Diploma Programme in Communication was held on July 24, 2021. Keeping with the digital trend of today, it was a virtual inauguration ceremony that was held from 10:00am to 12:30pm.The auspicious day began with ‘Ganesha Vandana’, as our talented students added vibrancy to the occasion, by rendering it virtually.  

The Chief Guest for the occasion was Mr. Manasvi Rasgotra, Director and CEO, MS Multitrade, Delhi & the Guest of Honour was Mr.V Bhaskar Preenja, Sr. Vice President and General Manager, Contract India Advertising Pvt. Ltd. Then followed a formal induction programme, followed by an ice-breaking session organized by PGDPC XXVI.

Welcoming the students to a new reality, Mr. Rasgotra pointed out that  “a paradigm shift will be needed – from teaching to learning, concepts to application of concepts and from getting to aspiring for results”. And he extended some tips on how this can be achieved -  by moving from “linear thinking to multidimensional, identifying and building on your strengths, learning to work as ‘teams’, to focus on being task-oriented, and to be hard-working and looking beyond comfort zones”.  He also identified some broad directions that the students could follow – there can be no substitute for hard work, build an appetite for failure, truly understand ‘success’ so that it can be repeated, for the world is your playground, which he elaborated by sharing his personal experiences. 

Mr. Preenja observed that technology was taking the world spinning ahead, the last two years and the pandemic brought in a tsunami of newer ways and processes in practically every aspect of our lives. In the world of business, he noted – “In this fast paced digital economy we need to be nimble, agile and constantly learn the latest tools and platforms. We always knew that our learning curve should never plateau but, in today’s world we realise how important it is to keep egging it upwards.” Yet, he cautioned – “However, don’t get overwhelmed with this. Because, despite all this constant flux and change, there is one constant. And it is the principles that govern even the newer technologies. It is the way the consumer thinks.” He pointed out the way ahead very clearly – “Let’s get our basics right and keep the mind open for every new platform and tool. And remember, the world isn’t changing rapidly. You are driving this change, every day.”

Prof. Ramola Kumar, Dean observed - “One needs to be the change itself and make things happen. Carve out your career graph.”

The Semester Scholarship award for Semester 2 went to Itika Juval. The Admission Scholarships for an essay on “The New Age Husband - Advertising Perspective” was awarded to Drishti Gupta for 1st position, Riya Saha for 2nd position and Nikita Pandey for the 3rd position. 

The day ended with an ice-breaker session for the freshers, who were embarking on their new journey.

DSC celebrates 2nd e-Convocation for Class of 2021

DCS

Date: July 13, 2021

The Delhi School of Communication hosted its Second Annual e-Convocation for the Post Graduate Diploma Programme in Communication XXV (PGDPC 25). The Chief Guest was Ms. Babita Baruah, Managing Partner, GTB Global Team Blue and the Guest of Honour was Ms. Anshu Patni Singhi, Founder, CHNO Media. The Dean, Professor Ramola Kumar formally announced the completion of the course for the 25th batch of the institute. All best wishes were extended to the groups, as they stepped into the workplace defining the new normal.

DSC has continued the tradition of securing placements in premier Marketing, PR and Advertising agencies like Group M, Omnicom Media Group, Dentsu X, MSL, DDB Mudra, Media Mantra, Grey Cells, FCB, Grapes Digital, Hakuhodo, Rep India, The Communication Council, The Free Press Journal amongst others.

Ms. Babita Baruah pointed out that Gen Z today is spontaneous, and work cultures are being re-imagined to prepare for an environment that keeps encouraging this spirit. Explaining that this spontaneity is a responsibility as well, she gave some tips on how “informed spontaneity” can help us balance out the edges – “Informed Spontaneity starts with a clear goal-setting. A personal SWOT analysis. Identifying credible sources of opinion and information. A broad playing field to operate - with flexible and fluid boundaries that allow for complete shifts if required. It also requires self-introspection”. She went on to say – “Informed Spontaneity encourages bold thinking and action - a requirement today where the professional environment, the business environment is changing and evolving faster than the speed of light. Understanding these changes, a new career and business possibilities and the competencies that come with it is vital”. Observing that our journeys will be fruitful if we stay with a strong value set, she stressed that the values of honesty, kindness and empathy are drivers of the future.

Motivating the students, Ms. Anshu Patni Singhi recalled her convocation almost 17 years back, when she thought she was ready to take on the world. “Your career is never what you plan – it’s the choices that you make for yourself between comfort and risks, between money and sometimes looking beyond money and many other things. And that was exactly the train I boarded – the train of CHOICES that would be presented to me for the rest of my life and EXPERIMENTS I would do by making those choices”. Her career path also took its twists and turns, as she later plunged into entrepreneurship, and her word of advice was – “On this train, however, there is one thing that will become your biggest asset - your co-passengers or the people you meet. Make sure you treasure and learn from them and also provide value to them and you will soon realize these people will sometimes come and guide you to push the train. So, now when you step onto this train, please choose what you enjoy, please choose what gives you growth over choosing comfort and what’s in vogue!”.

Professor Ramola Kumar, Dean at DSC said, “These students have faced many diverse challenges during their 2-year program. But they performed outstandingly well and cleared all the hurdles with a deep sense of responsibility. My congratulations to them ... All the best!”.

Due to the ongoing pandemic, the event was conducted virtually. The students were provided with the certificates of the PGDPC XXV program, and it was time to bid them farewell. DSC’s PGDPC is a two-year course in which students are given a formal education and professional training in all fields of mass communication - Digital Marketing, Advertising, Public Relations, Film Marketing, Entertainment, Branding, Market Research, Event Management and so on.

The student's academic journey at DSC came to an end, meritorious graduating students were honoured with various awards and medals, regarding their attainment of excellence. The occasion also saw several other awards for subjects such as Public Relations, Cultural Studies, Advertising & Sales Promotion, Brand Architecture, to name a few. 

The prestigious bronze medal went to Ninad Jayant Joshi, the silver medal was awarded to Ankita Das, and the gold was bagged by Kriti Mehra. The Surojit Lahiri Memorial award for Holistic Excellence went to Dhwani Mittal.