Campaign by Big Boards Inc GMAT AWA Essay

Campaign by Big Boards Inc. is a GMAT AWA Sample Essay. GMAT analytical writing assessment examines the writing skills of a candidate through an essay. In this GMAT AWA essay, the candidate needs to write points that bring out the flaws and weak assumptions in the given argument. The best way to prepare for GMAT AWA is to practice from GMAT AWA practice papers. It is important for challenging and task-oriented candidates to present their answers in a well-organized and planned manner. The GMAT AWA essay needs to ensure that candidates are able to present their ideas efficiently. Candidates can check more GMAT AWA practice papers.

In GMAT AWA essay, if the author is telling the truth, it will be stronger. Without that, the argument has no effective tentacles and shreds of evidence. Candidates must provide evidence and discuss their thoughts on the topic. They must use persuasive evidence of an increase in sales. In addition, candidates should try to convince the readers by describing the different figures and facts of the scenario. Candidates, however, need to understand that writing the essay for GMAT AWA Essay requires them to follow a definite structure that would enable organised writing. The following structure for the GMAT AWA Essay including five important paragraphs can be considered apt.

Introduction- Candidates need to first explain the topic of the essay given, and clearly state how well this is reasoned. The overview of the passage needs to be discussed in the introduction by the candidates.
Paragraph 1: In this paragraph, candidates must put forward the facts stated in the passage. They can also question the validaity of the passage and explain them with reasons. This paragraph shpould include all the key points that can be discussed in the coming paragraphs.
Paragraph 2: This paragraph needs to include the second reason for the stated opinion of the candidate. Candidates can mention the background and provide reason for the extra cost and advertise itself on a billboard. Candidates need to mention the condition of local manufacturing businesses. Candidates can also include examples. With the help of the example and argument, it is shown that the point of view is wrong and inconsistent.
Final paragraph: This paragraph should highlight the passage. Candidates can mention the flaws provided by the author and evidence to prove that. they can also mention what would have been different and create a discussion.
Conclusion: The conclusion reminds the reader and students of the title of the article and includes arguments and counter-arguments with examples to support and disprove the candidates' views. Here is a summary of the whole article. The word ‘finally’ emphasizes on conclusion. It is briefed with an increase in abilities like communication skills and linguistic talents. This paragraph ultimately shows the requirement of many factors in the success of a magazine.

Based on the structure and content of the GMAT release document, the best way is taken to explain the topic by considering the following response strategies, appreciating positive actions and ignoring negative ones as much as possible:

Instead of analyzing and exploring an argument that criticizes the writer's statement, a characteristic feature is chosen that is maintained throughout the length of the article.
The entire article gives relevance and uniqueness to the readers by providing reasons and illustrations.
Strong declarative or assertive statements are created with active language and statements of cause, reasons and effect.
The supporting statements are formatted and described well, briefed with two or three sentences and concluded the article with a strong point

Topic: The following is from a campaign by Big Boards Inc. to convince companies in River City that their sales will increase if they use Big Boards billboards for advertising their locally manufactured products:

“The potential of Big Boards to increase sales of your products can be seen from an experiment we conducted last year. We increased public awareness of the name of the current national women’s marathon champion by publishing her picture and her name on billboards in River City for a period of three months. Before this time, although the champion had just won her title and was receiving extensive national publicity, only five percent of 15,000 randomly surveyed residents of River City could correctly name the champion when shown her picture; after the three-month advertising experiment, 35 percent of respondents from a second survey could supply her name.”

Discuss how well reasoned . . . etc.

Answer:

The argument is cited from a campaign run by Big Boards Inc where they are asking the companies of the River City area to promote their businesses through the former’s billboards. Big Boards has claimed that companies notice a rise in their sales if they use Big Boards’ billboards to advertise their locally manufactured products. Big Boards has bolstered their statement by putting up the example of a survey that they conducted last year. Through that survey, they have managed to capture their advertising power by displaying the current national women’s marathon champion’s picture. The statement has missed out on certain imperative factors because of which it cannot hold the position of a strong argument.

Firstly, the argument has stated about the experiment conducted by Big Board Inc to feature their work by displaying the picture and name of the current national women’s marathon champion and put up the billboard for a duration of three months. Before putting up the billboard, the champion did get acclamation and publicity for winning the title. But it was only 5% of 15,000 randomly surveyed people of River City that could recognize her. But with the rise of the billboard, and after the 3 month’s period. That percentage increased to 35%. Now the question lies, will the billboards provide equal recognition to a product or service? The argument doesn’t throw light on the approach of how an advertisement on the billboard will directly affect the sales of the company. The argument also hasn’t incorporated an example of a local manufacturing company that has experienced a rise in its sales.

Secondly, the argument has not considered the background and the business facts of the locally manufactured companies. If the company is enjoying a proper customer base, a central location, a neat and big space, no rent issues, a huge word of mouth, then there is no need for the company to incur extra cost and advertise itself on a billboard. But the author has failed to showcase the economic condition of the local manufacturing businesses there. It may also happen that the product or service’s quality of the companies is not standard enough but the prices are way beyond the purchasing capacity of the consumer. If this is the case, and even if the company spends thousands of dollars on advertising on a billboard, the consumer will not be able to purchase a product of that sort.

The author has nowhere mentioned the process of increase of sales. With the example of the survey conducted, the argument only talks about the picture and the name of the person. But, there is no evidence that the same approach will lead to higher sales. The argument has also failed to show the facts and data of the second survey conducted. There is no evidence of how many people were conducted in the second survey, and how many residents are present in the River City area. It may happen that the survey was conducted only on a partial group of people.

Had the author included all these factors in the argument it would have been a strong argument. The inclusion of the method of increasing sales, facts and figures of the second survey, and also the economic condition of the local businesses, would have made the argument a substantiated one.

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Campaign by Big Boards Inc GMAT AWA Essay

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