Deluxe Air Filter AWA GMAT Sample

“Deluxe Air Filter” is a AWA GMAT Sample Essay. GMAT analytical writing assessment examines the writing skills of a candidate through an essay. GMAT AWA essays help the candidate need to write points that bring out the flaws in the given argument. It is important for challenging and task-oriented candidates to present their answers in a well-organized and planned manner. The GMAT AWA essay needs to ensure that candidates are able to present their ideas efficiently. Candidates can check more GMAT AWA practice papers.

In the AWA GMAT sample essay, candidates must provide evidence and discuss their thoughts on the topic. In addition, candidates should try to convince the readers by describing the different figures and facts of the scenario. Candidates need to understand that writing the AWA GMAT Sample Essay requires them to follow a definite structure that enables organized writing. The following structure for the GMAT AWA Essay including five important paragraphs can be considered appropriate.

Introduction: In the introduction, the candidates need to first explain and brief about the topic of the given essay. They should clearly mention how well this is reasoned. The overview of the passage needs to be discussed in the introduction by the candidates.
Paragraph 1: In this paragraph, candidates must put forward the facts and figures stated in the passage. They can also question the validity of the passage and explain them with reasons. Candidates must include all the key points that can be discussed in the coming paragraphs.
Paragraph 2: This paragraph needs to include the second reason for the stated opinion of the candidate. Candidates can mention the background and provide reasons. Candidates can also include examples. With the help of the example and argument, it is shown that the point of view is wrong and inconsistent.
Final paragraph: This paragraph should highlight the passage. Candidates can mention the flaws provided by the author and evidence to prove that. They can also mention what would have been different and create a discussion.
Conclusion: The conclusion reminds the reader and students of the title of the article. It includes arguments and counter-arguments with examples to support and disprove the candidates' views. Here is a summary of the whole article. The word ‘finally’ emphasizes on conclusion. It is briefed with an increase in abilities like communication skills and linguistic talents. This paragraph ultimately shows the requirement of many factors in the success of a magazine.

Based on the structure and content of the GMAT release document, the best way is taken to explain the topic. That is by considering the following response strategies, appreciating positive actions and ignoring negative ones as much as possible:

• Instead of analyzing and exploring an argument that criticizes the writer's statement, a characteristic feature is chosen. This feauture is maintained throughout the length of the article.
• The entire article gives relevance and uniqueness to the readers by providing reasons and illustrations.
• Strong declarative or assertive statements are created with active language and statements of cause, reasons and effect.
• The supporting statements are formatted and described well, briefed with two or three sentences and concluded the article with a strong point

Topic:

The following appeared in a memorandum from a company's marketing department.

Since our company started manufacturing and marketing a deluxe air filter six months ago, sales of our economy filter and company profits have decreased significantly. The deluxe air filter sells for 50 percent more than the economy filter, but the Economy filter lasts for only one month while the deluxe filter can be used for two months before it must be replaced. To increase repeat sales of our economy filter and maximize profits, we should discontinue the deluxe air filter and concentrate all our advertising efforts on the economy filter.

Discuss how well reasoned . . . etc.

Sample Essay:

The company’s marketing department highly suggests its executive body stop the manufacture of the deluxe air filters. They recommended the advertisements on social networks and on TV where people indulge most of the time. The suggestions are drawn from the reports showing the sales of the economy filters and the annual profits obtained by the company at the end of the year. This extent of recommendation is purely based on the reports showing the sales of the economy filters. The company’s profits have dropped significantly to losses from huge profits since they began manufacturing and marketing the deluxe filter six months back. The company has mentioned that they were concentrating on the advertisement of the economy filters even if that had some demerits.

The marketing department assumes that whenever the company discontinues the new deluxe air filters, the customers will start buying the economy filters. These companies’ filters have started considering the profits obtained and the losses from the economy’s model. Raising the price of the deluxe filter will help the company raise the sales of the economy mode. But however, this is a wrong notion as assumed by the company. As the deluxe product is preferable by the customers because of its quality and sustainability. Moreover, the deluxe filter may not require frequent replacements. Thus, most customers will choose another competing model from another brand and hence the company’s reputation will be detained from such strategies. If this is the situation in most of the events, then the profits will be low and the company incurs huge economic losses.

Secondly, there were many sustainable marketing strategies available from the current market that might enhance the profits for the company. It’s possible that lowering the cost of the economic model and raising the price of the deluxe model, otherwise a hike in both of the models, may actually raise the profits. This may raise the cost in the entire market and hence will lure the customers from the competing products and retain the current customers. At the same time, customers of the deluxe model may place a high and premium value on its convenience. The complete analysis must include the commitment to the consumers of its products to provide the best service for a longer duration. This can cause some losses to the company in the initial days, the product itself undergoes the best stage of advertisement in the most efficient organic marketing.

Thirdly, the company observed that the profit from the economic model is decreasing only because of the manufacture and availability of the deluxe model. This is the wrong assumption from the company’s side by criticizing its own products. It is equally possible that other factors, such as increased competition from the co-operating companies and its better-quality products. There was a decrease in the particular product because of the lockdown being imposed in this recent pandemic situation. The air filter requirement had been decreased drastically as the vehicles were not used mostly and the level of pollution also decreased. And this is one of the reasons for the losses incurred by the company. Reasons may be many but the solution must be efficient.

As a concluding point, the marketing department’s argument is that they have discontinued the deluxe filters because they were not getting better profits which they were expecting to be obtained from the economy model. But they have not considered the consequences that prevailed because of this hard decision. Moreover, the department failed to establish a clear causal connection between the availability of the deluxe air filter and hence decreasing profits. In order to strengthen its argument, the main thing the department has to consider is the pricing adjustments on a par with the other competing companies. The price adjustment is the better strategy to maximize the profits and must also provide a piece of wider and better evidence that the deluxe filter is the cause of the decline in the annual profits of the company. The major disadvantage is the idea of advertising the economy filter rather than making better changes for future products.

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