Excelsior Company AWA GMAT Sample

byRituparna Nath Content Writer at Study Abroad Exams

Excelsior Company AWA GMAT Sample is an argumentative essay topic. GMAT analytical writing assessment examines the writing skills of a candidate through an essay. In this GMAT AWA essay, the candidate needs to write points that bring out the flaws and weak assumptions in the given argument. The best way to prepare for GMAT AWA is to practice from GMAT AWA practice papers. It is important for challenging and task-oriented candidates to present their answers in a well-organized and planned manner. The GMAT AWA essay needs to ensure that candidates are able to present their ideas efficiently. Candidates can check more GMAT AWA practice papers.

In GMAT AWA essay, if the author is telling the truth, it will be stronger. Without that, the argument has no effective tentacles and shreds of evidence. Candidates must provide evidence and discuss their thoughts on the topic. In addition, candidates should try to convince the readers by describing the different figures and facts of the scenario. Candidates, however, need to understand that writing the essay for GMAT AWA Essay requires them to follow a definite structure that would enable organised writing. The following structure for the GMAT AWA Essay including five important paragraphs can be considered apt.

Introduction: Candidates need to first explain the topic of the essay given, and clearly state how well this is reasoned. The overview of the passage needs to be discussed in the introduction by the candidates.
Paragraph 1: In this paragraph, candidates must put forward the facts stated in the passage. They can also question the validity of the passage and explain them with reasons. This paragraph should include all the key points that can be discussed in the coming paragraphs.
Paragraph 2: This paragraph needs to include the second reason for the stated opinion of the candidate. Candidates can mention Excelsior Company's plans to introduce its own brand of coffee. Since coffee is an expensive food item, and since there are already many established brands of coffee. Candidates can also include examples. With the help of the example and argument, it is shown that the point of view is wrong and inconsistent.
Final paragraph: This paragraph should highlight the passage. Candidates can mention the flaws provided by the author and evidence to prove that. they can also mention what would have been different and create a discussion.
Conclusion: The conclusion reminds the reader and students of the title of the article and includes arguments and counter-arguments with examples to support and disprove the candidates' views. Here is a summary of the whole article. The word ‘finally’ emphasizes on conclusion. It is briefed with an increase in abilities like communication skills and linguistic talents. This paragraph ultimately shows the requirement of many factors in the success of a magazine.

Based on the structure and content of the GMAT release document, the best way is taken to explain the topic by considering the following response strategies, appreciating positive actions and ignoring negative ones as much as possible:

Instead of analyzing and exploring an argument that criticizes the writer's statement, a characteristic feature is chosen that is maintained throughout the length of the article.
The entire article gives relevance and uniqueness to the readers by providing reasons and illustrations.
Strong declarative or assertive statements are created with active language and statements of cause, reasons and effect.
The supporting statements are formatted and described well, briefed with two or three sentences and concluded the article with a strong point

Topic: The following appeared in an Excelsior Company memorandum:

“The Excelsior Company plans to introduce its own brand of coffee. Since coffee is an expensive food item, and since there are already many established brands of coffee, the best way to gain customers for the Excelsior brand is to do what Superior, the leading coffee company, did when it introduced the newest brand in its line of coffees: conduct a temporary sales promotion that offers free samples, price reductions, and discount coupons for the new brand.”

Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.

Sample Essay:

The author in the argument claims that in order to gain customers in an Excelsior company a new line of coffee must be introduced in its line of coffees. The argument stated by the author seems convincing for various reasons. The author failed to supply statistical data along with several key points. The leading company named Superior adopted the method of temporary sales promotion by giving out free samples of the product, enabling a price reduction policy, and also offering discount coupons for the new brand. The author has made the argument a vague one as it has missed out on many strong factors to make this argument a substantiated one.

Firstly, the author of the argument has only considered their approach of following a Superior brand for the continuance of their product. Now, by telling this fact, the author is also considering equality between Excelsior Company and Superior Company. This also means that the policies, methods, financial management, and marketing strategies of Excelsior Company are similar to Superior Company. The author has nowhere considered the important facts governing the Excelsior company like the demographics, location, manufacturing method, area, advertising, and branding team. There is no alternative plan provided by the argument if they are unable to meet the same requirements as the Superior company. The Superior Company has an established brand name and recognition and it will take Excelsior Company a prolonged amount of time to match the same. Since Excelsior will launch a new brand, it will take some time for people to trust it.

Secondly, the argument becomes a vague one when the author mentions following the marketing strategy of Superior company and also mentions how they have acquired the fame. The approach that Superior company adopted included temporary sales promotions offering free samples, price reductions, and also discounted rates. Now, there is no trace of the costs and financial planning of Excelsior Company in order to incur all these expenses. Since there is no mention of the costs, there are many questions rising whether Excelsior company would be able to implement the strategies followed by Superior brand.

Thirdly, the argument has ignored one very crucial detail that may affect the launch of Excelsior’s coffee brand immensely. There is no evidence that Superior Company’s marketing strategy was successful for its latest coffee brand. The author has merely stated about the leading company and their adopted approach. It may also happen that the marketing strategy has not impacted Superior’s growth at all. Maybe it is still on top because of past strategies, and financial planning, customer trust, and more. If Excelsior is concentrating only on Superior’s method and anticipating similar brand recognition then it may also face a huge collapse.

Lastly, to conclude, the argument is flawed for various reasons. To strengthen the argument, the author must provide information about similarities between Excelsior company and superior company. Even if it does, the author should have provided some sort of statistical data or financial evidence to show that the Excelsior Company will be able to pull off the expenses incurred in the temporary marketing and advertising approaches.

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