Middle-Aged Consumers GMAT AWA Essays

Middle-Aged Consumers GMAT AWA Essays is an argumentative essay. This article consists of one sample answer. The task requires the candidates to provide a tentative and argumentative answer to the question. The sample answers comprise two parts: Introduction and body. The introduction is a brief description of the topic. The body contains argumentative statements and tentative answers to support the test-taker's perspective.

GMAT AWA examines the test taker’s ability to analyze, critically think, and put their own views in an essay in 30 minutes time. Candidates need to assess and find the faults in their assumptions. The process of checking the GMAT analytical score is based on a grading scale of 1-6 in half-point increments. To increase the GMAT AWA score, practicing from GMAT analytical writing practice papers is necessary.

Topic:

The following appeared in the opinion column of a financial magazine:

“On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”

Discuss how well reasoned . . . etc.

Sample Essay:

The argument presented above provides insights into how middle-aged people spend 39% of their retail expenditure on department stores. Whereas, younger people spend 25% on department stores. The argument further states how if the department stores initiate stocking up more products for middle-aged customers they will be benefited in the future. The argument has, therefore, stated to lessen the products dedicated for younger consumers in order to advance the sales. The author has added that in the upcoming future there will be immense growth in middle-aged people which will directly increase the sales of department stores. Now, this argument is flawed and unsubstantiated as there are not enough shreds of evidence. There are many assumptions on which the author has not stressed upon.

Firstly, the argument states and stresses the fact that the near future will witness a growth of middle-aged people which will directly develop the percentage of middle-aged consumers which will eventually increase the sales of department stores. It has also been added that there has been an increase in the age of the population. Now, there is no clear fact provided as to how much increase has been indicated, what should be the average ages of people to be considered as middle-aged. Even if there is a rise in the age group of the population, how will it increase the sale of department stores, their products, and services? There is no data found supporting these statements.

Secondly, the argument has nowhere considered the fact that the upcoming middle-aged generation will have similar requirements and demands like the present one. There is no presence of evidence that states that this fact has been observed. It is very anticipated of the upcoming generation to have different tastes, and opinions as evolution is for real. The songs listened to by middle-aged people 50 years back are not preferred by most of the middle-aged people of today’s time. Similarly, in the case of shopping from department stores, middle-aged people of the future may be preferring other things which are quite contrary to what is demanded now.

Thirdly, completely ignoring the fact that younger consumers can have an increased demand for similar products presently purchased by middle-aged consumers is another thing. Just the way the preferences of middle-aged consumers can change in the upcoming years, similarly, the younger people may also undergo the same thing. In the future, the younger people may spend greater time in department stores than now. The author could have studied the historical trends and observed similar changes that had happened in previous times. Without a proper understanding of the possibilities of change in purchase behavior among the two different age groups, it will not be possible to determine. In the coming days, there will be a higher percentage of younger people traveling to different states or countries for academic or work purposes. They will be required to maintain their own room, make their own meals, and also take care of themselves. For all these activities, they will not be requiring an earplug which is a common product purchased by a young consumer, but utensils, vacuum cleaners, bedsheets, and more. All the things which are majorly purchased by middle-aged people.

Lastly, it can be stated that the argument is highly flawed and to some extent jeopardizing as well. Assuming the fact that there will be a higher number of middle-aged people in the upcoming days, and a lesser number of younger people is completely vague. Furthermore, the fact that is mentioned about replacing the products devoted for younger consumers with that of products for middle-aged consumers can imperil the business of stores. With proper evidence and facts, the argument can be made strong.

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Middle-Aged Consumers GMAT AWA Essays

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