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M.M.M. or Master in Marketing Management is a postgraduate Sales and Marketing Management course. Marketing Management is analysis, planning, implementation and control of programs designed to create, build and maintain beneficial exchanges with target buyers for achieving organizational objectives. Master in Marketing Management course covers all marketing management aspects, including functional areas of marketing management like industrial marketing, marketing research from the theoretical and practical perspective and marketing management, consumer behaviour etc.
Aspirants seeking admission to 2 year Full-time Master in Marketing Management Program must be Graduate of any discipline with 50% marks of any University recognized by the Association of Indian Universities or any equivalent degree.
Master in Marketing Management Syllabus
Sem. I |
|
Sr. No. |
Subjects of Study |
1 |
Principles & Practices of Management |
2 |
Principles of Marketing |
3 |
Fundamentals of Management Accounting |
4 |
Managerial Economics |
5 |
Research Methodology |
6 |
Consumer Behaviour |
7 |
Business Communication |
8 |
Fundamentals of Information Technology |
Sem. II |
|
1 |
Services Marketing |
2 |
Retail Marketing |
3 |
Sales Management & Personal Selling |
4 |
Distribution Management & Logistics |
5 |
Market Research |
6 |
Relationship Marketing |
7 |
Indian Economic Environment |
8 |
Field Work + SPSS |
Sem. III |
|
1 |
International Marketing |
2 |
Laws related to Marketing |
3 |
Financial Services Marketing |
4 |
Marketing Communication |
5 |
Retail Operations Management |
6 |
Project Work |
7 |
Foreign Language |
8 |
Virtual Marketing |
Sem. IV |
|
1 |
Brand Management |
2 |
Strategic Marketing |
3 |
Export Documentation & Forex Management |
4 |
Direct Marketing |
5 |
Industrial Marketing |
6 |
Rural & Agricultural Marketing |
7 |
Entrepreneurship Development & Project Management |
8 |
Foreign Language |
Details
Full Form | Master in Marketing Management |
Eligibility | Graduated |
Duration | 2 Years |
Level | Post graduation |
Employment Areas |
|
Job position |
|
SPPU | |
---|---|
Reviews Rating | |
Cost To Study | - |
Ranking | # Ranked 22/32 by Outlook Management Ranks |
Highest Salary | ₹1475000 |
Average Salary | ₹650000 |
General Course Details | Duration - 2 Years Course Offered - Full Time Mode - Full Time Degree Type - On Campus Course Level - Post Graduation Course Credential - Degree |
Eligibility | Graduation |
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